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Valuation • Section 9 Typically, economic occupancy is 2 percent to 5 percent


lower due to discounts and concessions. The gap between eco- nomic and physical unit occupancy widened in 2009 and 2010 as the economy struggled and more concessions were offered to maintain physical occupancy, but it decreased from 2010 to 2011 before widening again slightly in 2012.


Accurate valuation is enhanced by solid operating history. It is common to also rely upon expense comparable data when valuing properties through direct capitalization.


Table 9.3 indicates the regional and national average occu-


pancy rates between 2008 and 2012. Many operators and man- agers focus heavily on maintaining physical occupancy, which is vital. However, spending time and energy on improving eco- nomic occupancy “bottom line” is what is most important. According to Carol Krendl, an experienced storage auditor


and consultant based in central California with over 25 years of storage expertise, if your facility’s physical unit occupancy ex- ceeds your dollars deposited (economic occupancy) by more than 10 percent, you have at least one of the following problems:


Self-Storage Units Occ. %


Unit Type Desc. Unit SF Units Total (SF) (Units) 5 x 5


Ext. 25 SF 50 1,250 SF 92%


5 x 10 Ext. 50 SF 100 5,000 SF 95% 10 x 10 Ext. 100 SF 100 10,000 SF 90% 10 x 15 Ext. 150 SF 100 15,000 SF 85% 10 x 20 Ext. 200 SF 50 10,000 SF 84% Totals/Averages


400 Source: © 2014 Colliers International


• Too many concessions/discounts from market rent • Excess delinquency • High amount of prepaid rent •


Issues with employee embezzlement/pilferage


• Uncollected rents/fees Let’s focus on concessions and discounts. Doesn’t every facil-


ity have to offer these and/or move-in specials? Our appraisal practice group surveys thousands of facilities each year and there is a large variance in the concessions/discount programs employed in the marketplace. How do you determine whether to offer concessions, and


what process does your facility manager or leasing staff follow to determine what concessions to offer (if any)? We can’t help you implement all the proper controls and collections processes, but below are three suggestions to maximize economic occupancy:


Table 9.3 – Regional Average Occupancy Rates West


Pacific 2012


Economic 77.4% Physical 19.9% 2011


Economic 75.2% Physical 77.9% 2010


Economic 69.0% Physical 75.7% 2009


Economic 74.7% Physical 80.3% 2008


Economic 83.1% Physical 85.4%


70.3% 77.0%


79.6% 80.7%


69.9% 75.5%


76.2% 81.2%


84.0% 86.4%


Source: Self Storage Almanacs 2008-2013 (Only 2010-2011 Figures Include Facilities In Lease-up)


2015 Self-Storage Almanac 95


74.7% 75.9%


71.8% 75.8%


68.1% 75.7%


72.8% 79.2%


79.9% 82.9%


74.3% 79.7%


75.7% 79.7%


68.3% 75.7%


73.7% 79.5%


77.7% 80.3%


Mountain 41,250 SF 90%


• Track occupancy and rates of turnover for all your unit types and sizes. Limit or eliminate concessions/discounts given on unit sizes with high rates of turnover.


• Implement an online payment system to make it easy and safe for your customers to pay using a debit card or with a one-time or recurring electronic funds transfers (these reduce charges paid to credit card companies).


• Learn, review and read your monthly reports, and see if your facility management software has any add-ons such as fraud alerts! Take advantage of the training/support offered by your software provider.


Ultimately, economic occupancy/collections is the only thing


that matters to a potential buyer, a lending institution for financ- ing, or to your investors.


Understanding Operating Expenses Accurate valuation is enhanced by solid operating history. It is common to also rely upon expense comparable data when valu- ing properties through direct


capitalization. Understanding


how operating expenses vary from region to region is key, par- ticularly for specialized lenders and investors looking to expand into other national markets. Chart 9.1 is a sampling of over 200


Table 9.2 – Concluding Market Rent Asking Rent


Actual Rent


/Unit /SF /Month /Unit /SF /Month $40 $1.60 $1,840 $60 $1.20 $5,700 $90 $0.90 $8,100


$36 $1.44 $1,656 $55 $1.10 $5,225 $82 $0.82 $7,380


$110 $0.73 $9,350 $100 $0.67 $8,500 $130 $0.65 $5,460 $120 $0.60 $5,040 --


-- -- --


Rent Comparable Range


$30 to $50 $52 to $70 $75 to $95 $92 to $110 $105 to $130


Concluded Rent


/Unit /SF /Month $40 $1.60 $2,000 $60 $1.20 $6,000 $85 $0.85 $8,500 $100 $0.67 $10,000 $120 $0.60 $6,000 $76


$0.74 $30,500


National


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