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Rental Rates • Section 3


Since the bulk of self-storage tenants are not commercial customers, an additional breakdown is typically used to gain a better understanding of exactly who is renting units when it comes to residential tenants. This segment includes student renters and military renters and many proper- ties offer alternate rental rates for these two unique customer bases. Starting at the low end, only 9 percent of student


and military renters pay less than $25 per month per unit. For both military and student renters, the largest percentage group spends between $25 and $49.99 per month per unit, with 30 percent and 33 percent, respectively. While 27 percent of student renters pay $50 to $74.99 per month for rent, only 10 percent of military renters rent units that fall into that particular price range. Conversely, 25 percent of military renters are charged between $75 and $99.99 per month per unit, while only 14 percent of student tenants rent units at this price point. The large differ- ence in the last two statistics is likely due to the unit sizes utilized by the two groups. On average, student renters require less storage space than do military renters who may be storing all of their possessions while overseas.


Change *


$51.03 -0.1% $51.43 $51.97 $52.24


0.8% 1.0% 0.5%


1.2% 2.8%


$51.81 -0.8% $52.45 $53.94


0.9% 1.2% 0.9% -0.1% 0.6% 1.0% 0.9% -0.9% 1.5% 2.8%


Eleven percent of student and 17 percent of mili-


tary renters have units with rental rates in the $100 to $124.99 per month range. The percentages drop pretty drastically for both customer bases when it comes to the two highest rental rate ranges. Only 5 percent of


Chart 3.7 – Monthly Unit Cost for Military Renter


Less Than $25 Per Month $25 to $49.99 Per Month $50 to $74.99 Per Month $75 to $99.99 Per Month $100 to $124.99 Per Month $125 to $149.99 Per Month $150 Per Month or More


0 7 14


Table 3.1 – National Rental Rates (Non-Climate Controlled Asking Rent) Change


Change Year


2011 Q4 $49.80 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2


* Data Not Available Change Year


2011 Q4 $61.81 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2


* Data Not Available


$62.13 $62.91 $63.32


0.5% 1.3% 0.7%


$63.15 -0.3% $63.44 $64.39 $64.59


0.5% 1.5% 0.3%


$63.61 -1.5% $64.18 $66.18


0.9% 3.1%


Table 3.2 – National Rental Rates (Climate Controlled Asking Rent) Change


Change


$87.80 $88.44 $89.77 $90.40 $90.24 $90.56 $91.87 $92.50 $91.34 $92.52 $95.46


*


0.7% 1.5% 0.7% -0.2% 0.4% 1.4% 0.7% -1.3% 1.3% 3.2%


$138.73 $139.30 $140.92 $142.16 $142.24 $142.89 $144.79 $146.28 $144.66 $146.94 $151.55


*


0.4% 1.2% 0.9% 0.1% 0.5% 1.3% 1.0% -1.1% 1.6% 3.1%


$182.78 $183.00 $185.10 $186.66 $187.17 $188.62 $190.54 $191.50 $189.82 $193.01 $198.66


$50.12 $50.75 $51.06


0.6% 1.3% 0.6%


$68.94 $69.54 $70.35 $71.00 $70.93 $71.39 $72.12 $72.77 $72.11 $73.18 $75.21


$108.71 $109.35 $110.59 $111.87 $111.92 $112.51 $113.60 $114.82 $113.88 $115.63 $118.85


*


0.6% 1.1% 1.2% 0.0% 0.5% 1.0% 1.1% -0.8% 1.5% 2.8%


$142.40 $143.03 $144.73 $145.97 $146.12 $146.62 $147.57 $148.72 $147.62 $149.99 $153.72


21 28 35 Percentage of Renters Source: SSA 2013 Self Storage Demand Study


Change *


0.4% 1.2% 0.9% 0.1% 0.3% 0.6% 0.8% -0.7% 1.6% 2.5%


$171.37 $172.33 $174.29 $175.48 $176.28 $177.32 $179.84 $181.11 $179.86 $182.41 $187.01


Change


5 x 5 in Rent 5 x 10 in Rent 10 x 10 in Rent 10 x 15 in Rent 10 x 20 in Rent *


*


0.6% 1.1% 0.7% 0.5% 0.6% 1.4% 0.7% -0.7% 1.4% 2.5%


Source: © 2014 REIS, INC.


Change *


0.1% 1.1% 0.8% 0.3% 0.8% 1.0% 0.5% -0.9% 1.7% 2.9%


$226.94 $227.84 $230.09 $231.96 $232.30 $234.33 $235.86 $237.13 $235.18 $239.09 $245.94


Change


5 x 5 in Rent 5 x 10 in Rent 10 x 10 in Rent 10 x 15 in Rent 10 x 20 in Rent *


*


0.4% 1.0% 0.8% 0.1% 0.9% 0.7% 0.5% -0.8% 1.7% 2.9%


Source: © 2014 REIS, INC. 2015 Self-Storage Almanac 49


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