TECHNOLOGY TIMES QR CODES FOR MARKETING


QR codes displayed on taxis are helpful marketing tools, offering business owners more advertising opportunities:


● Passengers use QR codes in the taxi to access informative yet entertaining content through video, URL and PDF


● Create a social media QR code to make it simple for people to follow social networking channels


● Create a QR code for customer feedback that will allow customers to voice their input


QR CODES FOR TAXI TRACKING QR CODES FOR TAXI TRACKING


Every customer wants to know where their taxi is in real time. The use of QR codes for taxi tracking has also appeared in the industry recently. Taxi booking devices, like the Taxi Butler PRO, make use of QR codes to let passengers track their taxis in real time. Once a booking is placed on the PRO and confirmed by a driver, a QR code is displayed on- screen for the passenger to scan and track their taxi from their phone.


According to research undertaken by Statista, (https://scanova.io/blog/qr-code-statistics/) around 11 million households in the U.S. alone had scanned QR codes in 2020. This number is more than 9.76 million scans recorded in 2018.


As we’ve seen in this article, QR codes are used for a variety of purposes across the industry, all of them contributing to creating a smoother and more seamless customer experience. How will drivers and operators make use of QR codes next?


PHTM MARCH 2023


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