WHY USE SOCIAL MEDIA?
WHICH SOCIAL MEDIA CHANNELS TO USE AND WHY IN ORDER TO HELP YOUR TAXI BUSINESS GROW
Article by Phil Holloway Marketing Director
www.hollogram.com
Social media has become an integral part of digital marketing in recent years, and taxi businesses are no exception. Utilising platforms such as Facebook, Instagram, and
LinkedIn can provide taxi businesses with numerous benefits and help them reach a larger audience.
Facebook is the BIGGEST platform
Facebook is one of the largest social media platforms in the world, with over 2.8 billion monthly active users. For taxi businesses, Facebook offers a great opportunity to reach potential customers through targeted advertising and engaging content. By creating a business page, taxi businesses can share information about their services, promotions, and updates with their followers. Additionally, Facebook’s advertising platform allows businesses to target specific demographics and geographic locations, making it easier to reach their ideal audience.
Instagram appeals to the YOUNGER demographic
Instagram is another popular social media platform that taxi firms can use to reach a wider audience. With over one billion monthly active users, Instagram is a platform that focuses on visual content, making it a great tool for businesses to showcase their services to a younger demographic. Taxi businesses can share images and videos of their vehicles, services, and promotions, and use Instagram’s advertising platform to reach a larger audience.
LinkedIn will help with BUSINESS ACCOUNTS
LinkedIn is a professional networking platform that allows businesses to connect with other professionals in their industry. For taxi businesses, LinkedIn offers a unique opportunity to
connect with other
businesses and professionals in the transportation industry, as well as potential customers. By creating a company page, taxi businesses can share information about their services and updates, and
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use LinkedIn’s advertising platform to reach a targeted audience of professionals.
So why bother using them
Social media platforms can also provide taxi businesses with valuable data and insights into their target audience. By analysing engagement metrics such as likes, comments, and shares, businesses can gain an understanding of what type of content their audience is interested in and adjust their strategy accordingly. This data can also help businesses determine which advertising campaigns are most effective and make informed decisions about their marketing budget.
Another benefit of using social media is the ability to build brand awareness and reputation. By consistently sharing engaging and informative content, taxi firms can establish themselves as leaders in their industry and build trust with their audience. This, in turn, can lead to increased customer loyalty and repeat business.
Why you WILL gain revenue from social media
Finally, social media platforms also offer businesses the opportunity to interact directly with their customers. By responding to
comments and messages,
businesses can address customer concerns, answer questions, and provide a high level of customer service. This interaction can also provide valuable feedback that businesses can use to improve their services and increase customer satisfaction.
Conclusion
Using Facebook, Instagram, and LinkedIn can provide taxi businesses with numerous benefits, including the ability to reach a larger audience, gain valuable insights into their target audience, build brand awareness and reputation, and interact directly with customers. By utilising these social media platforms effectively, taxi businesses can increase their visibility, attract new customers, and grow their busineiss.
Need some help?
If you need some expert help, in a relaxed and friendly way, get in touch with me, and we can explain more over a coffee. We enjoy working in the taxi industry, and each town and business is unique, and we can help bring that to life for you - call: 01509 398 002.
MARCH 2023 PHTM
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