TECHNOLOGY TIMES
HOW QR CODES ARE CHANGING THE FACE OF THE TAXI INDUSTRY
Article by Luke Hale Taxi Butler
www.taxibutler.com
Quick Response (QR) codes have been around for eighteen years. The first time I saw a QR code, I thought it was just a more sophisticated version of a barcode. Today it has evolved from
being used primarily for tracking packages in manufacturing to being present in our everyday lives. From ordering food in a restaurant to booking a taxi from a hotel lobby, QR codes are becoming an experience rather than a way of just providing static information.
QR codes are also becoming increasingly popular as a unique business and marketing tool. Brands use QR codes in various creative forms of brand engagement, including sharing helpful content and sales offers, providing an engaging and elevated experience and demonstrating that they are adaptable, innovative and tech-savvy.
Similarly, the taxi industry has incorporated QR technology in its approach, quickly and effortlessly bringing digital and physical together. Its usage in the taxi industry has dramatically benefited fleets, drivers and passengers. The placement of QR codes supports taxi companies in several ways to improve engagement, sales, marketing and operations.
QR CODES FOR BOOKING A TAXI QR CODES FOR BOOKING A TAXI
QR taxi booking is a revolutionary concept for the taxi industry. Without downloading an app or signing up, users scan a QR code, select their destination, enter their contact details, and follow their taxi on the map. Imagine this: You’ve had a great day at the PHTM Expo and are ready to go out for dinner with friends. You want a simple,
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quick and safe way of getting to your destination. There’s a sticker on the door with a taxi-hailing QR code. You scan the code and book a taxi from the hotel with a local and trusted taxi company. You track your taxi from the comfort of the lobby until it arrives.
QR taxi booking is becoming the next-generation way for local fleets to improve their automated taxi bookings from venues while providing a seamless booking experience.
Taxi Butler QR generates unique QR codes that can be printed onto any marketing material, such as table tents or stickers, and placed in hotels, bars or restaurants. Taxi company owners brand the booking interface with their colours and pre-configure available taxi types. They can then track the success of each QR code, allowing them to optimise their performance across local venues.
QR CODES FOR MAKING PAYMENTS QR CODES FOR MAKING PAYMENTS
While QR payment options in a taxi may have seemed unwarranted a few years ago, it has made life easier for drivers and passengers. Since the pandemic, passengers have preferred everything contactless, resulting in taxi fleets equipping their drivers and cars with QR codes that let passengers pay for their fare.
Interestingly a recent study on QR codes (
https://www.juniperresearch.com/pressreleases/ qr-code-payments-to-reach-3tn-globally) mentions that spending using QR code payments will reach over $3 trillion by 2025, increasing from $2.4 trillion in 2022.
MARCH 2023 PHTM
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