Ghost GOES LIVE AT VALUE CABS
From a standing start in 1997 to a fleet of 600 vehicles and drivers today, Value Cabs is Belfast’s largest taxi company. And who can doubt that, with a booking rate of over 50,000 jobs carrying 110,000 passengers per week not only in the Belfast area, but all over Northern Ire- land. At
first glance of Value Cabs’ website
(
www.valuecabs.co.uk) it is abundantly clear how this company has gained their commercial advantage. For example, they are currently re- launching their Privilege Partners scheme, whereby passengers, upon providing proof of their journey with Value Cabs, can gain benefi- cial discounts from nearly 50 local businesses comprising restaurants, hotels, clubs, sporting
booking and dispatch system incorporating Ghost, the latest development in taxi/private hire booking software. We’ve mentioned Ghost before:
it is the result of over twenty years’
facilities, and hair/nails/beauty salons in and around the Belfast area. Enterprising or what! Another aspect of their business which pays huge benefits to the company and passengers alike are Value Cabs’ taxi tours. So in addition to their Belfast City Tour, you can take in the Giants Causeway, Carrickfergus Castle and the Glens of Antrim, Armagh Planetarium and City Tour, and the Old Bushmills Distillery (bring it on!) – along with many more famous tourist attractions. This is of course on top of all the other transport requirements they fulfil, including over 2,000 accounts to look after. They do this with a mix of private hire vehicles and hackney carriages, in all shapes, sizes and specs which include over 250 Skoda Superbs, TX4, Mercedes S and E Class, VW, BMW 7 series, MPVs and wheelchair accessible vehicles.
HORSES FOR COURSES
Here we introduce the I.T. behind Value Cabs’ success story: GPC’s computerised Autocab
research and development, direct market expe- rience and consumer feedback, encompassing everything learned from the many years of Auto- cab’s global success. Ghost is a Windows-based operating system which has been built from the ground up; it brings an array of easy-to-use features to cater for all Value Cabs’ booking, dispatch and fleet management needs. Its easy to navigate menus make Ghost particularly user-friendly, enabling the 80 full and part time staff in Value Cabs’ call centre to carry out their job at peak efficiency, vastly improving productivity. With its advanced features, be it the pioneering booking and dispatch tools, the extensive man- agement reports and statistics or its flexible accounts suite, Ghost is the next step in the evo- lution of
taxi dispatch and management
systems. Couple that up with Minos, this generation’s definitive data terminal, and Value Cabs has an enviable package that’s second to none. Many of the leading established and celebrated taxi companies from across the globe have recog- nised the exceptional attributes of the Minos, including its rugged and durable design, and ground-breaking features, meaning that Value Cabs’ drivers can carry out their work efficiently and effectively. The entire approach of Value Cabs is one of innovation and market leadership, including the fact that they are the first company in Northern Ireland to offer debit/credit card machines in
every one of their vehicles, facilitating payment for all sectors of the travelling public. One suspects that these are some of the rea- sons why, for example, Value Cabs was chosen as the main supplier of taxi and executive car transportation for the MTV European Music Awards in 2011, a world class music event which brought the leading names in the music industry to Belfast. They are also delighted to announce that Value Cabs have been chosen to become the official
taxi and tour operator of ‘Titanic Belfast’. One hundred years after the birth of the world’s most famous ship, Titanic Belfast has become a major tourist attraction for Northern Ireland. Opening at the end of March, this will be a “must see” visit in any tour of Belfast and Northern Ireland. It is located in the heart of Belfast, on the slipways where RMS Titanic was built. Value Cabs are “excited to be involved with the project and look forward to contributing to its success.” So as you can see, innovation and enterprise are at the heart of Value Cabs’ success story... and it’s far from over. Exactly what will they be doing to top what they’ve already done, over the next 14 years? Stand back and watch!
VALUE CABS Address: Telephone: Website: Year firm started:
16 Wellington Park, Belfast BT9 6DJ
Taxis: 02890 80 90 80 Admin: 02890 66 00 99
www.valuecabs.co.uk 1997
Number of vehicles: 600 Types of vehicle:
Private hire and hackney carriage: Saloon/estate/ MPV/executive/TX4
Licensing authority: DOE Northern Ireland Cost of– Driver licence: Vehicle licence: Standard fares:
£140 £138.50
£2.40/first 0.2 miles; then £1.15 per mile thereafter
Booking system:
Phone system: Radio system:
PAGE 32
Computerised – Autocab Ghost
Samsung Motorola
PHTM FEBRUARY 2012
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