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Three seminars attracted over one hundred delegates, the two most successful in terms of numbers being Surveying Rigs and Masts by Kim Skov-Nielsen and Surveying and Inspecting Small Craft Engines by Geoff Waddington. My thanks to all those who participated and took the opportunity to refresh their skills and pick up some new ones.


If you want to review the series of presentations run by IIMS, they are still available and can be found at https://bit.ly/2Ssv6Td.


WHATSAPP GROUPS One of the new


innovations in 2020 has been the establishing of specialist WhatsApp groups, which we have managed with varying success. The UK inland waterways group was the first to come on stream. The group has less than 20 members, which is perfect as it means the group is connected by a common specialist surveying discipline.


We have since established a group for members in Nigeria and other groups for existing and new students. More are set to follow.


IIMS has a moderator for each group who oversees ‘fair play’ and who will try to stimulate debate to keep the group active.


MARKETING


The innovative marketing that IIMS has deployed in recent years continues


to bear fruit. However, with the help of our


marketing specialists, we have refined our search which means


we attract more response from relevant individuals for less financial investment.


Our digital platform targets are LinkedIn, Facebook and soon YouTube is to be added.


40 | The Report • December 2020 • Issue 94


The marketing initiatives produce many leads from potential students and new members each day. There will be no let-up of this activity in 2021!


COMMUNICATIONS & SOCIAL MEDIA


We have continued to be very active in our communication channels over the year. The monthly news bulletin has published on the first of each month and is widely read. As well as IIMS member news, we have broken and shared some important industry news stories from time to time.


The website attracts on average 15,000 unique visitors a month and remains the primary source of marine surveying news and resources on the internet. We have continued to build the online Safety Briefings resource on the site which is now home to many hundreds of incident and accident reports that can be freely accessed. To the best of my knowledge this is a unique resource.


In the past couple of months, we had added a tracker to the website which gives us data about which pdfs are downloaded and how many times. It gives a fascinating overview into which content is accessed. In just six weeks over 2,000 pdfs have been downloaded.


Our social media sites continue to attract followers. LinkedIn, in particular, has blossomed and over 6,000 are now following the Institute.


The content on the YouTube channel now boasts over 230 original videos and has over 800 followers.


BRANCHES


Generally, branch activity has been quiet in 2020 for obvious


reasons. The biggest casualty was the 10th Indian Branch celebratory conference, scheduled for November. This was cancelled and a new date will be found at an appropriate time.


Prior to lockdown, we managed to get two successful overseas events away. The annual Conference in Baltimore was a great success. Organised


by James Renn, he had assembled


an impressive array of speakers which attracted a record number of attendees.


Just a few short weeks later in early March, the first IIMS Canada Branch Conference was organised in Vancouver. This two-day seminar attracted about 40 delegates and my thanks go to Sarah White and her other branch colleagues, for getting a great event together. I had the absolute pleasure of meeting Stan Bowles, a long standing IIMS tutor, module author and marker. I presented him with an Honorary Membership, which certainly surprised him, and it was a pleasure to see the look on his face as he graciously accepted the recognition and accolade.


The efforts of the UAE branch are worthy of a special mention. At the height of the lockdown, they ran several online seminars on a range of shipping topics, one of which remarkably attracted an audience of more than 400.


MARINE SURVEYING ACADEMY UPDATE


COVID-19 has presented rather more tough challenges for the MSA team to handle. The IRMII (International Registered Marine Insulation Inspectors) and RMCI (Registered Marine Coatings Inspector) standards have been dormant since March, both of which have been historically delivered


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