E
xpanding the brokerage side of the business has become one of the most effective growth strategies for asset-based carriers today. Many carriers have used brokerage divisions only as a way to handle excess freight from regular customers or to find backh
khauls, but more and more of these trucki king
companies are discovering the huge potential for growth through aggressive efforts to broker loads from a broader customer base.
While growth of the asset side of the business is dependent on hiring more drivers and purchasing more equipment, brokerage growth is free from those capital constraints. The primary limitation for increasing your brokered freight is the ability of your staff to do the work, and that’s where technology can play a vital role. Put the right software tools into the hands of your personnel, and productivity will soar.
McLeod can empower you to automate business processes so that people are free from burdensome manual tasks, such as handling paperwork for carrier onboarding, billing and settlements, and rate confirmations. PowerBroker will save time in countless ways, such as giving people quick access to valid data on rates or visibility into available trucks, while also empowering people with actionable data to make the right decisions at the right times to improve business profitability. McLeod’s renowned ease of use means that training is easier and quicker, so it’s possible for new employees to become fully productive in less time.
As the brokerage expands, the benefits go beyond simply increasing revenue from brokered freight. By providing access to a wider selection of freight from additional sources, an energized brokerage division supports growth of the asset side of the business and strengthens the company overall. Beemac’s story provides an excellent example of the success that can come fromth the business.
the push to expand the brokerage sidide of
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