COUNTER INTELLIGENCE DFS Group and Bally launch exclusive unisex sneaker
DFS Group and Swiss luxury fashion company Bally have celebrated the revival of Bally’s classic 1980s design by launching an exclusive DFS x Bally Galaxy sneaker for men and women. The reissue and exclusive release of one
Stoli Gold enjoys positive start in duty free and travel retail
Stoli Group has reported excellent results following the initial launch of the new-look Stoli Gold into travel retail following its unveiling at last year’s TFWA World Exhibition. Activations in London Heathrow
Terminal 3 and Dubai Duty Free have helped to create greater brand awareness among super-premium vodka drinkers and repositioned the brand. Following this initial success,
Lagardère Travel Retail introduced it into all its major airports from March 2018, with a tasting promotion in Paris Charles de Gaulle. Sales of Stoli Gold at Heathrow T3
multiplied by 10 over the previous month due to the activation, and by 188% over the same month in 2016. Sales of the Stoli range in general also rose +401% in London Heathrow T3 compared to the previous month. Stoli Group Global Duty Free & Travel
Retail Director Jean-Philippe Aucher commented: “This activation not only increased sales of the Stoli portfolio, but also gave us unparalleled direct interaction with consumers.”
of Bally’s ‘most iconic’ products drew a crowd of 150 to an urban, hip-hop themed event at T Galleria by DFS, Macau, City of Dreams on 12 May. The second floor of the shoe hall was
transformed into a retro homage to Bally, featuring a sneaker wall takeover by the sneakers, complete with screenings of a fashion film created especially for this collection. DFS President Merchandising and Consumer Marketing Sibylle Scherer
commented: “DFS is delighted to partner with Bally in re-launching this iconic design piece, celebrating the revival of the urban hip-hop movement. “This exclusive release supports our
commitment to our travelling customers to introduce new, exciting and unique products to surprise and delight them in all of our stores worldwide.”
Imperial targets myblu duty free and travel retail launch
a tobacco liquid pod and USB charger. One-click liquid pods enable users to
switch flavours in seconds and the battery is fully charged in just 20 minutes. Available flavours include Blue Ice, Bourbon Caramel, Cherry Crush and Green Apple. Imperial Tobacco Director Corporate
Affairs and Compliance Jennifer Cords told TRBusiness: “These are liquids that vaporise so it is a vaporising product. “The smoke from it is not from
Imperial Tobacco is focusing on tobacco- free alternatives as it looks to launch myblu vaping products in DF&TR. The myblu starter kit is among the
products being shown to potential customers in the channel. It comes complete with one myblu device,
Marie Brizard celebrates medal haul for Gautier
Spirits Competition (SFWSC). Gautier Cognac owner, Marie Brizard is
delighted with the achievement: “A SFWSC medal is the most reliable
indication of a spirit’s excellence and medal-worthy spirits are recognised globally by both trade and consumers as being the best the industry has to offer,” says Marie Brizard. More specifically, this year, Gautier
Gautier Cognac has once again been recognised as the ‘Best Cognac’ at the prestigious San Francisco World
72 TRBUSINESS
picked up a Double Gold in ‘Best Cognac’ and ‘Best in Class Brandy’ (meaning that it has been recognised as the best within the whole Brandy category including Cognac, Armagnac, Calvados and other Brandies) for Gautier
Extra 1755. In addition, the brand scooped Double
Gold and ‘Best VSOP’ award for Gautier VSOP; Double Gold medal for Gautier Pinar Del Rio; Double Gold for Gautier Tradition Rare; Silver Medal for Gautier XO and a Silver Medal for Gautier VS. “The Double Gold designation is
awarded to the very few entries that receive Gold medal ratings by all members of the judging panel,” insists Marie Brizard. In addition to its success in San Francisco, Gautier also picked up honours at the 2018 Ultimate Spirits Challenge Awards.
JUNE 2018
combustible tobacco but the liquid that is being vaped. This is not a product where tobacco leaves are involved. “We are currently testing ground and
previewing these tobacco-free products, some of which have nicotine and others do not.”
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