BEAUTY REPORT: NATURAL SOLUTIONS Natural beauty demand sharpens
The beauty industry is clearly responding to a rise in consumer appetite for remedial and medicinal products in both skincare and makeup. Jessica Mason observes how the trend has taken hold within the global travel retail channel.
that damage their skin or are deemed harmful to the environment and its ecosystem. Quite rightly, the beauty category is becoming increasingly mindful of this shift in customer attitude. The challenges of the modern day create a consumer need for products that not only help them to look and feel better, but also to help them meet the demands of everyday life.
Technology focus In cities and in places where work and travel dominates regimes, skincare and beauty products need to respond to show they are suitable and can be relied upon. “I think because there are more
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outdoor lifestyles in some countries, pollutant-resistant creams are needed,” comments Sylvie Mong de Verchere, General Manager APAC, Chantecaille. “Even for indoors, the blue light
Unilever’s new AHC products were on display at the TFWA Asia Pacific show in May. A
Below right: The popular Body Shop Body Butter range, which includes natural ingredients.
recent report from Mintel addressing the global beauty trends for 2018 highlighted
the following: “With evolving consumer demands and climatic changes around the world, the beauty and personal care industry’s approach to natural and sustainable ingredients must adapt.” It also outlined how, “in order to
meet consumers’ growing demands for pure and efficacious products,
“With evolving consumer demands and climatic changes around the world, the beauty and personal care industry’s approach to natural and sustainable ingredients must adapt.”
Global Beauty Trends 2018, Mintel
56 TRBUSINESS JUNE 2018
a dependence on science and technology will be essential for the future of ‘natural’ beauty products”. We are seeing plenty of evidence
of this in global travel retail, all communicated to the end-consumer through marketing material and brand activations at airports all over the world. Consumers appear to be leaning towards products that are backed by scientific research and at the same time shun ingredients
coming from laptops and mobile phone screens create ageing… a lot of brands centre on antioxidants to combat this type of pollution, but we offer a unique stem cell technology complex that really goes against the main pollutants.” Marcio Manoel dos Santos,
International Business Development Director, Collistar says the company is also moving things forwards and answering consumer demand. “The company has a commitment
to innovation and technology. We reply to all the needs of different customers. Our creams have deep moisturising effects. They also have
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