BEAUTY REPORT: LEADING RETAILERS Retailers prioritise P&C as APAC surge justifies investment
Leading beauty retailers are required to demonstrate more than a commitment to expanding category space, as ingenuity in portfolio assortment and experiential retailing defines the market trajectory. Luke Barras-Hill reports.
“Our business performed well, as
for all HKIA retail in the beginning of the year,” the souce continued. Meanwhile, Shilla also opened at
Incheon Terminal 2, having secured the 2,105sq m perfumes & cosmetics concession, and opened at Jeju International Airport, which also expects to unveil officially this month with an increased blueprint of 409sq m. Other exciting developments have
The Shilla Duty Free prepares to officially unveil its Beauty&You concept at HKIA this month. A
s revealed by TFWA President Erik Juul-Mortensen during the association’s recent Asia
Pacific Exhibition & Conference, the perfumes and cosmetics category was instrumental in driving global DF&TR revenue to $68.6bn in 2017 (+8.1%), figures from Generation Research revealed. The result comfortably outpaced
nearest growth rival wines and spirits (12.9%; $3.9bn). Amid what have been sizeable macroeconomic challenges to the health of the industry in recent years – which culminated in a sales decline in 2015 – P&C has stood firm as a reliable indicator of global progress. Anecdotally, beauty’s surging
form is a popular topic of discussion, but inside this year’s global report the fiscal gains are truly put to the test as
For Gebr. Heinemann, perfumes & cosmetics accounted for 32% of its €4.1bn group turnover last year.
TRBusiness
TRBusiness uncovers how suppliers are jostling for a greater share of the lucrative market. Lotte Duty Free racked up $5.7bn
in sales last year despite negotiating what is likely the most challenging year ever, compounded by the THAAD crisis. As reported in last month’s South
Korea report, almost 25% of Lotte Duty Free’s total business is online, accounting for roughly $1.4bn last year. Perfumes and cosmetics took an
almost 90% share of that sum, with growing sales in colour makeup and an insatiable demand from Daigou shuttle traders for international labels filling the demand slot.
Shilla readies at HKIA The Shilla Duty Free meanwhile achieved domestic sales of $3bn in 2017 in a landmark year where it started its perfumes, cosmetics and fashion concession at Hong Kong International Airport. Soft opened in December, the new Beauty&You concept is set to officially unveil later this month with six stores undergoing a total transformation. “We are curating a journey
T Galleria Beauty by DFS, Macau, MGM Cotai is one of two new T Galleria beauty outlets in Macau.
30 TRBUSINESS
of discovery for our shoppers, bringing shopping and technology together, engaging with them through interactive facilities and immersive engagement spaces as well as through several innovative concepts,” said a source close to the developments.
cropped up in nearby Macau, with DFS Group recently marking the opening of two new T Galleria beauty outlets (see pg 51). T Galleria Beauty by DFS, Macau,
MGM Cotai, the retailer’s first beauty store on the Macau Peninsula, is a 5,931sq ft outlet providing customers with 22 beauty and 17 fragrance brands. Accompanying this is the 7,337sq
ft T Galleria Beauty by DFS, Macau, MGM Macau store, which offers more than 30 international beauty and fragrance labels and over 20 fashion watches and sunglasses brands. The new additions take DFS Group’s Macau downtown footprint to six stores. Global juggernaut Dufry, which
pours substantial investment into curating well-apportioned beauty areas sporting flagship brands such as Lancôme, Chanel, Estée Lauder and Dior, has retained a well-earned reputation for introducing novelty into the channel. In April, its Hudson Group
subsidiary opened the first MAC Lips Studio pop-up in the Americas at Chicago O’Hare International Airport Terminal One (Concourse C). On the brand side, it has also
taken on Rausch herbal cosmetics at the New Generation store at Zurich Airport, where it will showcase over 50 Rausch products. For Gebr. Heinemann, perfumes
& cosmetics accounted for 32% of its €4.1bn group turnover last year, with the retailer targeting growth in K-Beauty with the addition of Sulwhasoo to its portfolio. «
JUNE 2018
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