BEAUTY REPORT: NATURAL SOLUTIONS
as a source of innovation,” she adds. “For more than a decade we
worked exclusively within the walls of those buildings, selling only to the professional skincare experts who served this selective market. “We honed our expertise,
perfected our product and created a philosophy unlike any other brand. And now the secret that lay at the heart of the most exclusive clinics in the world is ready to launch into the world, a secret no more.”
Have & Be believes that customers are more interested in 'less controversial' beauty product ingredients.
Research has brought us to a point where we now understand more about the harm chemicals can do and do not simply consider all potions to be remedies and fixers. Ointments are going back to basics in packaging, in name and in formula.
TRBusiness
says Rosalyn Frayna, Global Travel Retail Business Unit Lead, Unilever International. “And at the heart of these pioneering institutions was AHC. “I can say that the Korean beauty
trend has been around for quite some time, and it has expanded beyond Asia Pacific, with Korea seen
Authenticity pays According to Neil Ebbutt, Director of Travel Retail, Rituals Cosmetics, the demand for beauty products in the East is so great it presents an opportunity for brand owners and retailers alike. “The Asian market for cosmetics
is booming. The region already accounts for over 50% of global travel retail beauty sales so the challenges are also about meeting demand and expectations. Regional skincare brands dominate the market but there is a huge opportunity for any brand that can deliver authenticity and a unique selling point as the demand here for new and exceptional beauty products seems almost insatiable,” he says. Dos Santos says Collistar’s
approach involves meeting both needs for beauty and lifestyle head on with its “approach from a pharmaceutical research perspective and bring skincare and make-up together as a formula for daily use”. Frayna agrees that research and a
scientific approach comes first and everything is based on a clinician’s perspective for what will offer the best results. “For AHC, with the aesthetic
know-how and technology, we are able to conduct multiple clinical tests to ensure product quality and results, whilst maintaining accessibility for the brand for more women to use and discover their own beauty. We have the best-in-class skin care products found in high-end aesthetic clinics at a reasonable price range. “While most brands in the beauty
A cosmeceutical beauty display from Collistar. 58 TRBUSINESS
category will sell you on alchemy – on the idea that there’s one magical ingredient, one elixir, one potion that can solve all of your issues and grant
The Body Shop promotes its anti- cruelty activities.
you all of your beauty wishes – we’re a little more practical. We don’t believe that beauty comes from small vials of magic wrapped in marketing and faux science.”
Smart consumers This is the crux – today’s consumer does not want to be duped. They want honesty and the trust relationship with natural ingredients; research with results and chemical avoidance is something they actively seek out. ChinWook Lee, CEO of Have & Be
Co. agrees: “The trend is going in the direction of consumers becoming more well educated and they are now more concerned about parabens, preservatives and artificial harsh chemicals, so they are turning more towards something that is plant- based or natural and ingredients that are less controversial.” Research has brought us to a point
where we now understand more about the harm chemicals can do and do not simply consider all potions to be remedies and fixers. Ointments are going back to
basics in packaging, in name and in formula. “Innisfree means freedom and our
brand gives freedom and life to skin,” explains Jeon Woojin, Innisfree & Mamonde Brand Manager New Growth BU/Global Travel Retail TM Team AmorePacific. “We focused on naturalism and
purity,” says Woojin. “We use eco- friendly containers too.” «
JUNE 2018
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