BEAUTY REPORT: NATURAL SOLUTIONS
anti-pollution benefits. We are alert towards what is going on and what type of needs consumers have.” We are reminded that pollutants
are harmful and, reflexively, the solution to this is a product containing an ingredient that is considered an antioxidant. For instance, as Revlon/Elizabeth
Arden Vice President Brand Marketing Global Travel Retail Mary Beth Mazzotta explains. “The Elizabeth Arden Privage
collection, which is a high-end skincare line, has [an] anti-ageing technology antioxidant and because of this, it does extremely well in Asia.” There is something to be said
for the Asian market being more in tune with the science and laboratory research areas within the beauty sector. Natalie Ohayon, International
Key Account Manager, AHAVA Dead Sea Laboratories highlights that the company has launched two mud masks. “The first mask is for clearing and
purifying – for people with acne or more problematic skin – and the other mud mask is brightening and hydrating for drier skin or for people who have pigmentation,” she explains. At The Body Shop, one of the
company’s ‘iconic products’ is tea tree oil, which is considered to contain antioxidant benefits for skin. “Our bestsellers include the tea
tree range and the tea tree oil,” says Alexandru Mihaila, Head of Global Travel Retail, The Body Shop.
Medicinal path But the trend for formulations and pioneering skincare that looks more towards medical research than to simple aesthetics has been something that has been applied in Asia more readily than across other parts of the western world. “Best-in-class private aesthetic and
dermatological clinics began to spring up, serving a highly discerning and demanding clientele with products, formulations and applications that challenged the Western norm,”
“We don’t believe that beauty comes from small vials of magic wrapped in marketing and faux science.”
Rosalyn Frayna, Global Travel Retail Business Unit Lead, Unilever International
Elizabeth Arden Advanced Ceramide Capsules.
Seascape’s Travel Essentials Trio Gift Set wins GOLD!
• WINNER: Best travel retail Skincare, Hair Care and Bath & Body Product
• True ingenuity in travel retailing, chosen by thousands of travel consumers from around the world
• Contains the following award winning products: • 75ml Refresh Hand & Nail Cream • 10ml Peppermint Oil Lip Balm • 8ml Soothe Sleep Oil
www.seascapeuk.com contact@seascapeuk.com +44(0)845 003 5255
JUNE 2018
www.hanse-distribution.com mp@hanse-distribution.com +49 40 80 79796
TRBUSINESS 57
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