NEWS/ANALYSIS


Heinemann ‘entertaining further cruise tenders’ as group turnover hits 44.1bn


S


etting sail on 25 June, Carnival Spirit will host a mixture of local and global brands such as


Seafolly, Quay Australia, Swarovski, Swatch, Lacoste and Clinique overseen by Heinemann Asia Pacific and subsidiary Heinemann Australia. In launching on Carnival Spirit,


Heinemann will seek to combine its retail and logistics management expertise with knowledge of the Australian market. In doing so, Heinemann says it


has been working on curating duty free items for the Australian cruise market with a focus on cosmetics, liquor and local brands. The Hamburg-based travel


retailer’s latest cruise move was expected;


TRBusiness reported


at the beginning of the year that Heinemann’s Asia Pacific and Americas subsidiaries succeeded in a joint bid to operate concessions onboard Carnival Fantasy, Carnival Ecstasy and Carnival Liberty. Heinemann inaugurated two


outlets on Carnival Liberty over 229sq m of space in January, while three shops covering 249sq m on Carnival Fantasy and Carnival Ecstasy, respectively, opened in February. At 424sq m, the largest of the


cruise shops onboard latest vessel Carnival Spirit showcases this month on route to the Pacific Islands and New Zealand. The addition of Spirit brings


Heinemann’s on-deck presence to more than 1,220sq m across the four vessels, where it will merchandise all categories barring fine jewellery. Significantly, the deal marks the


first global partnership between Heinemann Americas and Heinemann Asia Pacific. During Gebr. Heinemann’s


annual media briefing held at its Hamburg headquarters in April, the company made clear that both retail and distribution (wholesale) arms onboard cruise ships are of strategic importance and are areas it will seek to invest in moving forward.


JUNE 2018


As TRBusiness went to press, Heinemann Asia Pacific was readying a ‘state-of-the-art’ duty free experience onboard Carnival Spirit. As Luke Barras- Hill reports, cruise channel growth is one of a clutch of strategic moves in an important 2018.


In the media briefing delivered


by Co-Owner Claus Heinemann alongside fellow Executive Directors Kay Spanger (Purchasing, Logistics), Peter Irion (Distribution) and Raoul Spanger, (Retail, HR), the last revealed that Heinemann’s retail sales alone generated €3.2bn ($3.9bn) last year. In a candid and open discussion


that has now become a key highlight of the annual business calendar, Peter Irion, Executive Director, commented directly on the cruise opportunity: “It’s now trying to bring retail to the next level. We will look to participate in bigger tenders – Royal Caribbean and Norwegian Cruise Lines.” Gebr. Heinemann announced a


controlled group turnover of €4.1bn, delivering year-on-year growth of +6.6%.


Europe number one In a year that must be viewed as a successful one given the enduring geopolitical uncertainties,


particularly in Korea and China, coupled with stagnant airport retail penetration levels and volatile currencies, Heinemann was able to build on its strong position. This was particularly the case in


Europe, including Eastern European countries such as Russia, Ukraine, Georgia and Romania. In Asia, the company continued


to expand its business in Malaysia and mounted successful tender bids globally. Highlights include its presence


“The luxury brands are all positive for the long-term project. Who knows how political developments will be, but we still believe very much in the strength of Turkey in general.”


Claus Heinemann, Co-Owner, Gebr. Heinemann


TRBUSINESS 23


Above: A new state-of-the- art shopping experience onboard Carnival Spirit goes live this month.


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