®
“Asia Pacific has pioneered a number of initiatives that we can now look back on as best practice.”
Kenji Calméjane, General Manager Travel Retail Asia Pacific, Shiseido Travel Retail
largely thanks to millennials’ inclination for sharing their ‘selfies’ on social media,” describes Jouguelet. “NARS Cosmetics, buoyed by the hugely successful
launch of Powermatte Lip Pigment last year, is banking on this accomplishment, from launching new lip products such as the Full Vinyl Lip Lacquer, creating engaging animations and revamping the counter design. We also have an exciting project for NARS launching in King Power Rangnam downtown.” The interplay of influencer marketing is drastically reshaping
the way brands – and their retail partners – approach sales. This is no less due to the reverberation effect across social
media that can determine success or failure. For brands, striking the right balance can be a tightrope, but risks invariably deliver rewards. “With influencers, brands have a certain degree of control
over what they say, which is always a positive trait,” according to Jouguelet. “Unlike celebrity endorsers who are simply the face of the brand message, influencers have an ongoing dialogue with their carefully established communities where they are regarded as ‘experts’, with their own distinct styles of content creation. “Recent studies have also shown that ‘non-celebrity’
endorsements can have a bigger impact on millennials, especially when they come from influencers whom they regard as peers – people who are more relatable and ‘like them’. “A great example of how we are working with influencers
to drive growth and raise awareness is our collaboration with Magic Yang, an influential Chinese fashion and lifestyle blogger for our ‘The Beauty of Thailand’ campaign last year. “Her presence resonated strongly with Chinese
travellers, who were the campaign’s target audience. Overall results were tremendous, with more than 71.8 million impressions generated online and direct sales
RITUAL OF NAMASTÉ
new advanced natural skincare THE
Discover our breakthrough technology in natural skincare, and elevate your daily beauty routine to a soulful ritual. The Rituals Namasté collection uses natural or naturally derived ingredients. Because we believe that when you respect nature, you respect the natural beauty of your skin.
respect for nature, respect for skin
JUNE 2018 Pret-A-Powder Limited Edition Powder & Puff from Laura Mercier.
RITUALS.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78
