NEWS ROUND-UP Heinemann/Wizz deal to boost sales by $895,000
A unique initiative between Heinemann Duty Free, Budapest Airport and Wizz Air has the potential to create €800,000 ($895,000) in additional Wizz Air Café onboard sales alone – according to partners of the BARTA initiative – as revealed during a session at Dublin’s Future Travel Experience (FTE) conference in June. Of course, Heinemann Duty Free and
Budapest Airport also expect to increase their respective revenues as a result of this same initiative and crucially footfall, penetration and conversion. [These figures are confidential at present]. In order to test the theory behind this
initiative (at Budapest Airport), the partnership is planning to launch a three-month trial in the final quarter of this year. It also hopes to return early next year with an evaluation of the results.
passenger at Budapest Airport (inset, top) spends €50-€75 at a Heinemann store, they will receive a €4.50-€7.00 Wizz Air Café voucher. Wizz Air and Budapest Airport will
As reported, major travel tech show FTE is supporting a new ‘Brands, Airlines, Retailers, Technology Providers and Airports’ (BARTA) test-bed initiative at Budapest Airport (BUD). This seeks to exploit commercial
relationships via technology to drive passenger spending, both onboard and on the ground. This new commercial partnership
between Budapest Airport, Heinemann and Wizz Air is to be trialled in Q4 and will work as such: if a departing
Lotte opens Bangkok downtown store
accessible to tourists’. Jang Seon-wook, CEO of Lotte Duty Free
said that as ‘a major destination for tourists from all over the world’, Bangkok is now expected to act as ‘a good stepping stone’ to help Lotte become the world’s number one duty free retail company. He said: “Lotte Duty Free will continue
Lotte Duty Free made its debut downtown retail opening in Bangkok last month, bringing the number of international markets where it operates to five – including Jakarta Indonesia, Tokyo Ginza, Guam in the US and most latterly Da Nang Airport in Vietnam. The world’s second largest duty free
operator says this first-phase opening initially features around 50 traditional branded products within its Thai Zone. This will expand further to occupy around
9,354sq m across both the second and third floors at Bangkok’s SHOW DC shopping mall. Lotte says this is ‘conveniently located’
some 30 minutes drive from Bangkok’s Suvarnabhumi Airport – ‘making it very
to offer differentiated services. We will do our utmost to expand and diversify our global business.” Lotte adds that the country is particularly
attractive since it has developed its tourism industry to the degree that revenues now account for 10% of national GDP income. The retailer adds that the shop also
incorporates a specially-created ‘Star Avenue’ hallyu cultural experience space in ‘a must- visit’ location at the main entrance on the first floor of the shopping mall. The next expansion phase on the second
and third floors will feature cosmetics, fashion, electronics, liquor, and tobacco products, plus the Thai Zone offering.
promote the offer digitally on passengers’ travel itinerary, flight reminders and boarding cards, etc. According to FTE and the partners
involved in the BARTA initiative, 400,000 Wizz Air pax buy goods at Heinemann’s shops at Budapest Airport (around 20% of Wizz Air departing pax) and Heinemann estimates that an annual 90,000 Wizz Air passengers will receive the vouchers. “This is only the beginning,” says
Ildikó Jankovich, Managing Director, Heinemann Hungary. “We have started to explore many opportunities for collaborative ways of working.”
Airport retail must evolve
Airport retailers should ensure they have the international knowledge to thrive in the technology age, rather than make comparisons to the local market, according to Vincent Harrison, MD of Dublin Airport. Speaking to TRBusiness on the sidelines
during June’s Future Travel Experience (FTE) Conference, held at the RDS in Dublin, he said: “The overall landscape has changed and airport retail needs to evolve with that, even the nature of the products on offer. “I don’t think anyone is saying they will
crack the formula. Whether it’s the growth of Amazon or online retailing, supply chain and branding – all of those things airports need to stay on top of to make sure they’ve got the international expertise as opposed to looking to their local market.”
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