COUNTER INTELLIGENCE


Shiseido launches new Waso millennial skincare range


Japanese beauty giant Shiseido is launching a range of skincare products into travel retail called ‘Waso’ – designed specifically for millennial customers. Waso will launch in travel retail across the


Dyson proves ‘gamechanging’ new launch at Capi Schiphol


Travellers electronics company Capi has introduced new ‘touch and feel’ presentation units for the launch of the Dyson Supersonic hairdryer at Amsterdam Airport Schiphol. The new units, which are presented


instore in the What’s New?’ showcase and on the personal care table, have been received with ‘large success’ since the ‘revolutionary’ Supersonic hairdryer was launched last month, says Capi. Sales for the premium, high-quality


hairdryer, which retails at €399 ($448), have already exceeded expectations, with interest coming from business travellers searching for gifting items and leisure travellers amazed by the design and quality. Peter Wiggers, Managing Director,


Royal Capi-Lux said: “In close collaboration with our suppliers, we always search for the most surprising innovations to provide travellers with an exciting shopping experience. “Just like we do with the Dyson


Supersonic hairdryer, travellers can try out this ‘beautytronics’ innovation in our stores and discover its benefits. This confirms our role as innovative airport retailer of consumer electronics.”


Basel-based Oettinger Davidoff expanded its global branded cigar market share in fiscal 2016, despite the ‘increasingly challenging environment’, as it also sold off its Contadis AG wholesale distributor in Switzerland to concentrate on its core business. The company said total sales rose on a comparable basis by +8.2% to CHF595m


Hendrik’s commits to ‘World Cucumber Day’ in duty free


To celebrate ‘World Cucumber Day’ Hendrick’s brand-owner, William Grant & Sons, has shown its commitment to the ‘unusual’ in building global attention for the super-premium gin, which is infused with cucumber and rose. The global campaign, themed ‘Cultivate the Unusual’,


invited


consumers to take part in a World Cucumber Day experiment, based on scientific evidence that shows cucumbers respond best to outside stimuli, including music, perfumes and being protected by mini ‘sleeping bags’,


JULY 2017


producing larger, juicer and tastier fruits. It’s believed that thousands of green-


fingered enthusiasts worldwide have taken part in the experiment, either growing their own cucumber or adopting a cucumber virtually through Facebook (http://m.me/CucumberAdoptionService). The campaign – promoted via


Hendrick’s own digital channels located at YouTube, Facebook and Instagram has also relied extensively on activations through Global Travel Retail, running in key locations. Sydney Airport (above right) is just one of


Americas, Europe and the Middle East & Africa (EMEA) in September, and Asia Pacific in October. Shiseido tells TRBusiness that Waso


actually means ‘skincare that is inspired by Japanese aesthetics’, following the ‘Washoku’ philosophy. This ensures the range has been created ‘with respect for nature whilst harnessing the power of botanical ingredients’. “Blended with plants to balance the body


and mind, Waso is more than just a skincare line for millennials,” says Shiseido.


“The new product line and the campaign,


champions beauty-from-the-inside-out.” To celebrate ‘the new approach to beauty’


Waso features five ‘unique’ models who are the brand’s ambassadors. “Their unique personalities and positions


bring Waso’s counter-culture to life and change the perception of what’s pretty,” says Shiseido. When it comes to the products, Shiseido


says it incorporates ‘safe ingredients based on Shiseido’s own unique standards.


Davidoff up 8.2% to $609m as core business grows by +20%


($609m) ‘with an outstanding growth of 20% of the core brand Davidoff’. At the same time it also pointed to last


year’s completion of its new Camacho factory in Honduras, plus the acquisition of a majority stake in Bluebell Cigars Asia and a minority share in China’s Sparkle Roll Cigars Co. Commenting on the overall fiscal


performance, Davidoff CEO Hans-Kristian Hoejsgaard said: “2016 was a challenging year for the cigar industry as new and costly anti-tobacco legislation was introduced in both the EU and the USA.” Hoejsgaard added: “We are confident


that we can continue to gain market share through our strong innovation and global retail footprint.” (Image: Paris CDG2E).


the very many locations that literally got into the spirit of the promotion.


TRBUSINESS 55


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