COUNTER INTELLIGENCE Some of the best in July Diageo buys Clooney & Co’s Casamigos tequila for $1bn


Diageo has entered into ‘a definitive agreement’ to buy the Casamigos Tequila brand – valued at up to $1bn – from its founding partnership of (actor) George Clooney, Rande Gerber and Mike Meldman. Diageo says this is ‘the fastest growing


super-premium tequila in the US’, with the acquisition taking it into the fast growing US and international tequila markets. The company says it has agreed to pay


$700m as a first down payment for the company, followed by the other $300m


Lancôme’s Petr Blecha holds Monsieur Big CDG workshops


Lancôme’s Chief Make-up Artist Petr Blecha gave up time to introduce passengers at both Paris Charles de Gaulle and Orly airports to Lancôme’s Monsieur Big mascara last month, providing expert makeovers. L’Oréal-owned Lancôme provided


its trademark ‘24-hour wear with no touch-ups or smudging’ with its ‘ophthalmologist-tested mascara’, which it claims is safe for those with sensitive eyes and those who use contact lenses. During the promotion, Petr Blecha


demonstrated the various looks that can be achieved with Monsieur Big, which is described as ‘the blackest of all Lancôme mascaras’.


based on a performance linked earn-out over 10 years. It says the transaction is expected to be completed in the second half of this calendar year – subject to regulatory clearance. Commenting on the transaction, Ivan


Menezes, CEO at Diageo said: “With the global strength of Diageo we expect to expand the reach of Casamigos to markets beyond the US to capitalise on the significant international potential of the brand. We look forward to building on the remarkable success of Casamigos to date.”


Rituals perfects the ‘art of the spa’ with Hammam Launch


Rituals has unveiled a new range of luxury body products that reinterpret the traditional Hammam spa bath experience in consumer’s homes. Inspired by one of the oldest


cleansing traditions in the world, the new Ritual of Hammam Collection is available in travel retail in 12 product variants, five of which are emphasised: Black Soap (150ml), Hot Scrub (450g), Body Mud (150ml), Shower Foam (220ml), and Body Cream (220ml). All 12 products can be purchased from Rituals’ standalone airport stores, with


Black Soap, Hot Scrub, Shower Foam and Body Cream available in the brand’s shop- in-shop locations. Neil Ebbutt, Director Wholesale, Rituals commented: “The Ritual of Hammam Collection allows users to replicate the spa experience in their own home and is a great example of how we create products that offer an authentic experience based on genuine traditional rituals


that cleanse and refresh the body. “They will be a great way for consumers


to experience this time-honoured ritual of relaxation and purification.”


Bacardi in rare travel retail launch of Craigellachie 33 year old


Bacardi Global Travel Retail (BGTR) is launching a limited edition small batch of Craigellachie 33yo single malt Scotch whisky, exclusively in GTR, with initial distribution into European airports. This Craigellachie variant was originally


distilled in 1983 and follows on from the award-winning 31yo which won the World’s Best Single Malt at the World Whiskies Awards 2017. Bacardi GTR says this new offering will


be exclusively available in World Duty Free airport stores at Heathrow, Gatwick, Stansted, Birmingham, Manchester, Aberdeen, Glasgow and Edinburgh. Other European stores will feature the


line within the Dufry Group in Europe later, after which the company expects distribution to stretch to the Asia Pacific


54 TRBUSINESS JULY 2017


region this summer. Craigellachie 33yo is part of Dewar’s


Exceptional Cask Series, with all whiskies hand-picked by Malts Master and Master Blender Stephanie MacLeod.


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