EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
In Times of Urgent Need, Doing the Important Work
“What is important is seldom urgent. Urgent equals ephemeral, and ephemeral equals unimportant.” –John LeCarré
That’s been said many ways by many people—and has been misattributed so often to Eisenhower that there’s an entire decisionmaking tool devoted to it and named for him—but it’s what’s at the heart of it that matters.
I’ve often seen senior living staff and directors move
as if they’re on two time tracks, simultaneously. On one track, they’re picking up an empty cup, checking every inch of the room, answering a question about the schedule for the day—sometimes it’s so fast you barely notice it. These days, juggling masks, hand sanitizer, and wipes may be part of that drill. On the other track, there’s a slowness and serenity as they stop to listen, lend an arm, smile and wave, stop to chat. The only thing fast about it is the banter with residents—having a quick wit is part of the job. Being able to stop for a laugh is a great example of what’s important. It’s urgent now that we wash hands and take temperatures. But it’s important to have a sense of humor. It’s urgent to try to keep social distance. But it’s important to find a way, safely, to reach across that distance and express our feelings. And it’s urgent to work within resources that these days may be constrained.
Quality, however, is important. Finding solutions that put quality, the important part, first, yet save us time and resources is what this issue is all about. The experts who offered these tips and I hope they’ll free you to do what’s important. Another important thing that’s sometimes eclipsed by the urgent is education. Argentum has many solutions to keep that from happening (p.24). This issue should be out just before the Senior Living Executive Virtual Conference kicks off on Sept. 22, and it’s not too late to get in: visit
conference.argentum.org. The Executive Director Leadership Institute is another important education
source, and it’s designed this year to give you time for the urgent things, too: Five sessions of 2.5 hours each, beginning Oct. 14. See
argentum.org/edli for eligibility and agenda. And that’s all for this time. I know you have important work to get back to.
— Sara Wildberger Editor
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, WORKFORCE DEVELOPMENT Brent Weil
bweil@argentum.org
VP, MEMBERSHIP & EVENTS Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS Jessica McKay
jmckay@argentum.org
DIRECTOR, PROGRAM CONTENT Denise Brassé
dbrasse@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
DIRECTOR, MEETING PLANNING & OPERATIONS Alana Mallory
amallory@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROJECT MANAGER, APPRENTICESHIPS & WORKFORCE DEVELOPMENT Megan Robinson
mrobinson@argentum.org
PROFESSIONAL DEVELOPMENT & EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
MARKETING SPECIALIST Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
STAFF ACCOUNTANT/ HUMAN RESOURCE MANAGER Olivia Wilson
owilson@argentum.org
EDITORIAL COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ACCOUNT EXECUTIVE Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 27, Number 5 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
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