IDEAS YOU CAN COUNT ON
SEEKING SUPPORT? EXPLORE ARGENTUM’S RESOURCES Keep up with promotions, new buildings,
During the COVID-19 pandemic, many leaders have remarked on how communities and companies are helping each other with ideas and resources, all with the goal of keeping residents and employees safe and healthy. Argentum is just one example of this, offering training, education, support, and recognition of excellence to members at all levels, with many services and resources available to nonmembers as well.
Start exploring at
argentum.org and by finding out what type of membership your provider or industry service or product company holds.
Here’s where to look for answers to some common challenges:
More efficient onboarding for sales professionals Senior living requires a special set of skills. Argentum’s Sales Counselor Certificate Program is designed to help build knowledge and competencies so that senior living professionals gain more understanding of this market and are able to understand its terms from the beginning of their employment, saving several days in training time: argentum. org/salescertificate.
Professional training and credentials for senior living executive directors
The Certified Director of Assisted Living (CDAL) credential demonstrates attainment of consistent, relevant, measurable, and industry-recognized standards of practice in the assisted living executive director role. There’s a demanding course of study and written exam required to earn this credential:
argentum.org/cdal.
Webinars with the latest industry education and issues The Senior Living Insights webinar series features
conversations with top experts and thought leaders designed to offer valuable tips, key takeaways, and relevant strategies. The live webinars and recordings are free to members; nonmembers pay per webinar. Find out what’s ahead:
argentum.org/webinars.
Find jobs, employees, education, and information
on the career paths available in senior living Senior Living Works, open to the public, is a resource to highlight the careers and opportunities in the dynamic senior living industry. Quick and useful links include a searchable education program guide, resources on senior living careers, and the Argentum Career Center job listings:
seniorliving.works.
Reach local, state, and federal officials with your
ideas and concerns about senior living Argentum’s advocacy resources include a grassroots efforts toolkit, news on initiatives and legislation, and ways to make your voice heard.
argentum.org/advocacy.
24 SENIOR LIVING EXECUTIVE SEPTEMBER/OCTOBER 2020
new products and services Argentum’s Senior Living Professional (
argentum.org/slp) web page and e-newsletter, open to all, carry career moves and management tips, giving community professionals a way to catch up and share views
Champion Women in Leadership
The senior living workforce is overwhelmingly female; women account for 4 out of 5 of the industry’s employees. Women also account for nearly 70 percent of those holding management jobs overall. This contrasts with the total U.S. labor force, where women hold 56 percent of all management jobs. Argentum’s initiative offers statistics, news, member initiatives, and social media celebrations of this culture:
argentum.org/wil.
Awards and recognition programs Is your company doing exceptional work to improve the
lives of those you serve or contributing to the betterment of the senior living industry? Is one of your colleagues going above and beyond to serve your company's mission? Consider nominating a program or an individual for an Argentum award:
argentum.org/awards.
• The annual Argentum Senior Living by Design Awards honor architects, design firms, and senior living providers that achieve innovative architecture in senior living communities. It’s open to members and non- members, with deadlines in September.
• Argentum’s Best of the Best Awards recognize Argentum member companies with innovative new programs and services that are working to improve the future of senior living
• Argentum’s Hero Awards and Community Leadership Awards recognize individuals with member companies who are ideal representatives of the hundreds of thousands of people serving in the senior living field. Nominations are from regional/company executives and executive directors of Argentum member communities.
Develop skills for leading your community
and beyond Argentum’s Executive Director Leadership Initiative (EDLI) helps executive directors develop their skills in mission critical areas such as operations management, leadership, human resources, sales and marketing, clinical oversight, risk management, and more. Visit
argentum.org/edli, and act quickly; virtual sessions start October 14, 2020.
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