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Q&A WITH THE EXECUTIVE DIRECTOR


What’s an initiative you’re launching to improve operations this year?


“To improve our region’s community operations, we’re launching community-specifi c retention plans to focus on lowering staff turnover and eliminating agency utilization. These plans focus on recruitment and selection of new staff , training and orientation, staff education, and team- member recognition.”


Charlotte Runcie, CDAL Area Executive Director Enlivant


Iowa/Nebraska region


“Improving operations this year centers around attracting and retaining top talent—creating the framework within our leadership team to develop and mentor high performers and use our employee-focused culture to engage new associates, in a competitive market.”


Anne Hoeksema, CDAL Associate Executive Director Covenant Living at Windsor Park Covenant Living


“Our company launched a program that empowers our sales team to price with confi dence, manage demand effi ciently, and remain transparent and trusted by our potential residents.”


Brandy Lirette, CDAL Executive Director


Terrebonne Place Senior Living Enlivant


“Our 2020 team initiative focuses on personalization through quality and meaningful interactions between residents, families, and each other. Our goal: enhance resident life by closing every interaction with a simple gesture of service, by asking, ‘Is there anything else I can do for you?”


James Hooper, CDAL General Manager ChampionsGate Merrill Gardens


NJANUARY/FEBRUARY 2020 ARGENTUM.ORG 43


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