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OPERATIONAL EXCELLENCE


Ride-Hailing Services Rolling


Toward Greater Adoption By Sara Wildberger


G


eneration Z isn’t all that interest- ed in driving. Reports have it that they’re delaying learning how and


getting licenses. A big factor behind this is the ubiquity of ride-share services. It’s just easier for them to get a ride with a few taps to Uber or Lyft. Other generations see it differently: For


most baby boomers and up, driving still equals freedom. Yet they’re not as likely to tap to hail a ride. A PEW Research Center study done in 2018 showed people age 50 and up were using ride-hailing apps at half the rate of those half their age.


Driving is a charged issue for older adults.


Transitioning out of driving is a “major loss” and should be treated as such, says Caring.com’s article Seniors and Driving: A Guide. “Giving up the car keys could affect who they see and what interests and activi- ties they can pursue.” “Your elder loved one may fear the loss of


their independence, their ability to socialize, and being a part of their community,” it says. Transportation is increasingly being seen


as important to health and well-being for older adults. Giving up driving has been cited as a factor in social isolation, and a


26 SENIOR LIVING EXECUTIVE JANUARY/FEBRUARY 2020


drop in socialization leads to health prob- lems. This issue is less likely in a senior living community. But even if surrounded by am- ple socialization and community, there’s still the independence factor. How can an older adult get where they want, when they want? Ride-hailing services would seem to be a


perfect fit; they offer nearly as much freedom as driving. And with the continued partner- ships, programs, and pilots from the ride-hail- ing industry, the numbers of older adult users could see a jump in the next few years. Several providers have partnership pro- grams or help with rides on an informal


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