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TECH THAT WORKS TOGETHER WHO’S ASKING?


A LOOK AT USE OF VOICE TECH BY AGE GROUP


Voicebot, an online publication focused on voice technology that also conducts original research for publication and private use, took a look at the age demographics for smart speaker and smart phone voice assistant use. Its data show that while consumers ages 60 and up are less likely to own a smart speaker, those who do have them use them at about the same rate as do other age groups. In fact, close to half of those 60 and older who own a smart speaker used it daily. Those in the 60-plus age group also preferred the most familiar brands—Alexa and Siri.


DO YOU OWN A SMART SPEAKER? 34.1% 29.0% 26.2% 18-29 30-44 45-60 20.1% 60+


HOW OFTEN DO YOU USE YOUR SMART SPEAKER? 51.3%


43.1% 29.4% 27.5% 44.9% 46.6% 47.4%


WHAT SMART SPEAKER BRAND DO YOU CHOOSE?


21.0% 14.7% 13.7% 12.7% 15.0% 21.1% 28.3% 24.6% 20.4% 55.8% 53.6% 65.2% 70.4% 61.1% 30.4% 23.3% 30.1% 26.5% 26.1% 23.2% 31.7% 16.8% 23.9%


18-29


30-44 Never or Rarely


45-60 At Least Monthly


60+ At Least Daily 18-29 30-44 Amazon 45-60 Google 60+ Other All


All


18 SENIOR LIVING EXECUTIVE JANUARY/FEBRUARY 2020


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