HAVE YOU EVER USED A VOICE ASSISTANT


ON YOUR SMART PHONE? 44.2% 80.5% 18-29 74.7% 30-44 68.8% 45-60 60.5% 60+ 18-29 30-44 Never or Rarely 45-60 At Least Monthly 60+ At Least Daily All 25.3% 38.8% 35.9% 30.6% 25.2% 31.8% 28.4% 24.7% 32.3% 31.3% 26.7% 39.9% 43.0% 42.0%


HOW OFTEN DO YOU USE THE VOICE ASSISTANT ON YOUR SMART PHONE?


5.3% 9.4% 42.9% 15.3% 18-29 27.1% 5.9% 4.1% 6.2% 47.3% 23.6% 60+ 19.1% 18.8% All 27.7% Source: Voicebot, January 2019 41.8% 19.3% 30-44 31.8% 5.5%


WHICH BRAND OF VOICE ASSISTANT DO YOU PREFER? 6.7%


4.9% 5.3% 36.9% 30.4% 45-60 30.4% 5.4% 43.3% Apple Siri


Google Assistant Amazon Alexa Microsoft Cortana Samsung Bixby


JANUARY/FEBRUARY 2020 ARGENTUM.ORG 19


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