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results includes changing the format of authorisation requests to the preference of each issuing bank, with a view to increasing the chances for the transaction to be processed correctly and without failure. With incremental improvements such as these, Forrester Consulting found that large merchants working with Adyen saw revenue increases of 1.43% - translating into millions in unexpected revenue.


THINK OF PAYMENTS AS A STRATEGIC ADVANTAGE Even today, many retailers think of payments as something that should work, but without considering its potential strategic advantages. But in fact, the payment process is deeply embedded in the customer experience. In- store, it touches everything from store layout (think self-service kiosks or staff enabled with mobile point of sale terminals) to stock availability (the endless aisle), to the chance to upsell or cross sell extra items with targeted customer service. Online, retailers can improve shopper satisfaction and grow revenue across a number of areas, including frictionless payment flows, smart fraud management and using data to incrementally increase authorisation rates. By adopting the approaches outlined above,


innovative retailers – whether digital-first or omnichannel – have the opportunity to win market share and grow revenue, even in the UK’s competitive retail market.


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