7
In this article Sage Pay, a provider of innovative payment solutions, highlights the importance of having an effective omnichannel payments strategy in order to deliver a consistent brand experience and meet consumer demands.
By Seamus Smith chief executive of Sage Pay
according to the Sage Pay Payments Landscape report. Meanwhile, a fifth of those who had not integrated their offline and online channels said they were planning to do so in the next six months.
A
A CONSISTENT BRAND EXPERIENCE Mobile shopping is growing at nearly four times the rate of overall online spending in the UK, according to research by Ipsos, driving the need for businesses to adopt a mobile-first mindset. Some 76% of UK adults now own a smartphone according to Deloitte’s Mobile Consumer report and the proliferation of WiFi and 4G networks has increased the speed at which they can utilise the bandwidth available to them.
n omnichannel strategy for businesses has never been more vital when it comes to meeting customer expectations. Last year 43% of businesses said their online and offline channels were integrated,
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81
