The future for contactless payments


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acceptance environment that causes us a concern. Retailers will be able to decide which card products they accept from a given payment scheme, for example they may choose not to accept a premium card product. Retailers must inform consumers of their choices, displaying information of the cards they do and do not take ‘prominently at the entrance of the shop and at the till’.


Sounds simple, but in order to support this, cards or


card applications must be electronically identifiable, point of sale devices have to know what to present to the customer and the customer has to know what is expected of them in terms of selecting or confirming the choice. It seems the simple and convenient process that


works for both the consumer and the retailer is at risk; we will have to wait and see how this plays out. Will there be a real consumer demand for co-badged cards and will retailers deploy terminals that offer the selection process? Unless we are able to maintain the levels of


interoperability and convenience that exists for card products, and in particular the contactless versions so popular with consumers today, we may see a decline in their use. Consumers want clarity and a clear choice and the strict application of these regulations appears to be offering the opposite. I don’t imagine this was the intention of the regulator but as with everything the devil is in the detail.


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