22
Future of Retail — Payments Innovation
issue 02
How exactly can such a shopping experience
be achieved? As an industry leader in POS printers and Augmented Reality, Epson is well placed to support the technological transformation in retail.
EMBRACE MOBILE POS FOR BETTER CUSTOMER SERVICE Mobile POS systems can improve customer experience by reducing queue times and speeding up payments. In addition, they reduce the amount of hardware needed, they can cut associated servicing and maintenance costs, and free up much-needed counter space. The mobility offered by these devices also allows the sales force to move away from their counters and desks, enabling greater customer interaction across stores and facilitating cross-selling opportunities. Mobile POS systems also create more knowledgeable staff, who are able to engage with customers while having information at their fingertips. There also positive implications for store management, since the large volume of data the devices can support enables real- time stock control, pricing and promotion management.
PROVEN TRACK RECORD Mobile POS systems have been deployed with great success in Italy and the Netherlands. Bisbigli, an Italian clothing brand, uses Epson’s TM-I technology to tackle operating problems, such as direct sales payment systems or monitoring the sales of affiliated stores and to free up space. Thanks to Epson’s technology, Bisbigli was able to simplify its processes and the daily management of its retail outlets. In the Netherlands, BAS Group, the country’s largest e-tailer, deployed mobile POS solutions to eliminate the barriers between online and offline. Counters and tills have disappeared; customers can pay the staff directly. Employees no longer need to worry about hardware that doesn’t work properly and can instead focus on providing the best customer service.
EASY POS DEPLOYMENT One barrier preventing retailers from embracing mobile POS is the perception that it requires a complete POS overhaul, but that is not always the case. Devices like Epson’s TM-Intelligent receipt printers are able to work alongside legacy infrastructures and technologies. Better still, they can be easily upgraded to become intelligent, connected hubs. Retailers shouldn’t be concerned about implementing these solutions, as portable receipt printers are equipped with facilities to ensure easy integration, serving as a connectivity hub for mobile and cloud/browser based POS and peripherals without PCs, drivers or printer servers.
ENTER AUGMENTED REALITY The retail revolution doesn’t stop with mobile POS. In today’s digital age, consumers want to shop on the High Street, but they also want to see retailers deploy high-tech solutions to improve the shopping experience. This is where Augmented Reality (AR) comes in. Portable smart glasses with AR capabilities are set to revolutionise the retail landscape by improving customer experience and the efficiency of retail operations. But how exactly can AR improve the in-store shopping experience?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81
