73


T 01


he UK retail industry is among the most innovative in the world, turning UK consumers into some of the most prolific online shoppers – spending in excess of £6,000 per person in 2015.


On the one hand, this online acceleration is being


driven by digital-first businesses, particularly on-demand and subscription-based startups, which are making the buying process as fun and frictionless as possible. Grabble, for example, has taken a “Tinder for fashion”


approach, asking shoppers to swipe right on items they like before paying with a click, as well as building community engagement with targeted content on fashion trends and collections. Lyst lets you browse for items from across thousands of brands in one place and follow your favourites to create a personalised shopping feed. And NotontheHighStreet.com enables shoppers to find items from small suppliers that aren’t available in major chain stores. But on the other hand, increasing online spend is also


driven by traditional retailers. An awareness that cross- channel shoppers are on average more valuable and more engaged with the brand than either e-commerce- only or in store-only customers is leading retailers to innovate around cross-channel shopper journeys, offering a seamless brand experience for all customers regardless of channel. Whether for online-only retailers, or traditional retailers


with an omnichannel offering, payments sits at the very core of this digital transformation. That’s because making the purchase is the moment of truth for shopper and retailer alike, and can have a significant impact on the strength of the relationship between shopper and brand overall.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81