Retail mobilisation: a win-win for retailers and shoppers


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As of April 2016 there were reportedly 88mn contactless payment cards in issue in the UK, with nearly £1.6bn spent on them in that month alone – an increase of over 240% from a year previous.


wherever they were (92%); and said other retailers should follow the same model (80%). Retail mobilisation is all about getting your most


valuable asset, your staff, out from behind the counter and interacting with shoppers. Eliminating the hand- off between store assistant and payment staff will also improve the whole experience as well as cutting queues at the till. And it’s happening today, all over the country, supported by next generation payment technology from Miura and others which combines contactless, Apple Pay and Android Pay capabilities with fast, secure and highly usable devices. Retail mobilisation might not be for every business.


In fact, some of the executives we spoke to expressed concerns about bagging, security and high costs. But the alternative is sticking with the status quo. And when only one in five shoppers reckon current processes are always fast and efficient, that should be ringing alarm bells. If you’re still sceptical, why not ask your staff about


their experiences in-store? After all, they’re best placed to see what’s really going on at the front line. With the right focus and the right technology, retail mobilisation could finally drag the industry into the 21st century and achieve that holy grail: a win-win for shoppers and retailers.


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