Step-by-step
AND HUNTS A
TRAILS
Get adults and children outside for an interactive fundraising adventure
trail is an ideal activity to hold while you can’t run your usual fundraisers. It might even make it onto your calendar in future years. With families or businesses creating and hosting displays for you, the only outlay for
the PTA is printing costs, advertising expenses and the cost of any prizes. Here’s how to run your trail, and some alternative ideas.
STEP-BY-STEP
Two months before Choose a theme and determine a start and end date. Decide
where you’re going to hold your trail: how big an area will it cover and which streets will be included? Set yourself a target number of displays to fi ll this space without too many gaps. Bear in mind the likely age range of participants and how much stamina they’ll have for walking long distances. Put out a request for families to
create displays through your usual channels; spread the net wider by using local press and social media groups to involve the community. Set up an easy way for people to register for a display, such as an allocated email address or Google Form. Collect participants’ contact details in case of emergencies or last-minute changes. Explain how you will store these under GDPR.
One month before Finalise display numbers and work out the best solution
for presenting and sharing your trail information: is it essential to offer a hard copy or can you make the entire trail paperless using an interactive
50 SUMMER 2021
pta.co.uk
Google Map with an online trail sheet or Google Form for collecting answers? Create your map using participants’
addresses, numbering the displays accordingly for easy navigation. Establish the best route based on your display locations and test it out. If the trail involves fi nding clues, work out what they are and design instruction and answer sheets. Decide how to publicise your trail and how much to charge. Determine who will receive a prize: will you give something to everyone who completes the trail or award a main prize for one lucky participant picked at random?
Two weeks before Finish the maps, ready for distribution. Focus on sharing
them online for printing at home to minimise costs and contact. Continue promoting the event, both within the school community and publicly. Explain how it will work, how to get involved and why the funds are needed.
One week before Promote the event on local social media groups and with
banners around the area. Share teaser photos of the displays to generate excitement. If people hosting the displays need to include a letter, number or question, make sure they have this provided to them or have arrangements in place.
Throughout the trail Share daily photos on social media to maintain interest.
Perform regular checks along the trail to ensure any clues, signage and displays are still in place. Towards the fi nal date, post images of all the displays so everyone can enjoy them, and create a poll asking participants to vote for their favourites.
After the event Award prizes to winning entries, making sure to thank
everyone who entered. Organise a post-event debrief to discuss what worked well and what may need tweaking for next time. Thank those who participated in the trail and ask for feedback. Provide details about how much the event raised and what it will provide for the children.
IMAGE: FEODORA CHIOSEA/
ISTOCKPHOTO.COM
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