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during and after the event, on social media and any other channels.
Sponsorship and a-thons
Simple to run and sure to entertain, here’s how to plan your sponsored event
S
ponsored fundraisers are relatively easy to organise, and don’t require too many resources. The PTA provides
a fun theme to get everyone excited, and your supporters will collect the money for you! There are many options – from a sporty or arty challenge, to something a bit kooky, there’s an idea to suit every school. Get pupils invested in the
challenge by promoting the element of healthy competition, and bring parents and teachers on board by tying your fundraiser into the curriculum. Because sponsored events are so adaptable, they’re a good option for fundraising during a pandemic – if circumstances suddenly change, your event can usually be adapted too.
40 SUMMER 2021
pta.co.uk
SPONSORSHIP STEP-BY-STEP
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Decide on your fundraiser What will work well in your school? Consider the age of
pupils and whether adults will also be getting involved. Who will set the goals – you or the participants? Will they be sponsored per mile or per minute, or for the whole thing?
Set a date Will it be a day, week or month-long event? Suit the
length to the type of fundraiser and your audience. If it’s giving up chocolate, a month might be ideal, but it wouldn’t work so well for a sponsored silence!
Start planning the event How will it work? Will you need any volunteers?
Complete a risk assessment, if required. If you plan to award certificates or medals, seek out donations to cover the cost. Decide on the method you will use to collect all the funds raised.
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Collect sponsorship money Chase up participants if
you need to. Hand out any awards, medals or certificates to winners. Thank everyone for their hard work and don’t forget to thank your PTA volunteers too.
A-THON IDEAS The possibilities are endless, but
here are some ideas to get your started. It’s always worth asking pupils for suggestions to prompt creative thinking and get them excited about the project.
Creative l Art-a-thon Pupils can draw, paint,
sculpt, knit – any medium they choose – something over a set period. Choose a theme to keep it focused, and invite pupils to create multiple things in the time, or a
single, more extensive, project. l Collect-a-thon Hand out craft matchboxes to children and challenge them to fill a box with as many different objects as they can find. Ask pupils to write a numbered list of the items to submit alongside, to tie into literacy skills. Pupils can submit a photograph if they can’t
bring in the actual boxes. l Sing-a-thon Get as many people as you can to sing a chosen song in one day – either on their own or, if allowed, in small groups. Or try a non-stop sing, allocating time slots, so at least one person is singing for a whole 12-hour period.
Encourage participation and sponsorship Publicise your event in
the local press and on social media. Explain what you’re doing, how participants can enter and why you need the funds. If you’re a registered charity, you can claim Gift Aid on sponsored events. You can download an editable sponsor form from
pta.co.uk.
Hold the event Remember to continue to publicise it – both before,
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