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Brand


Schools can set the agenda when it comes to environmentally-friendly fundraising. Not only does this reduce waste, it also models positive action for younger generations and captive audiences


Green your brand How we use and reuse plastic matters. For too long single-use plastics were a major cause of avoidable waste and pollution at events. The government has recently banned single-use straws, stirrers and cotton buds, and a ban on other single-use plastic items such as plates, cutlery and trays will come into force in October in England, in a bid to reduce land and ocean pollution. The move belatedly follows similar bans in Scotland, Wales, the EU, India and elsewhere. Hopefully most schools have been


forward-thinking enough to minimise this kind of waste already, but why not take a lead and brand your whole event as a fundraiser that supports the planet, as well as your school.


Do a shout-out for reusable


crockery and cutlery that can be donated, or encourage people to bring their own. According to Sam Pitman, co-founder of sustainability groups Eco Essex and Eco Education, it’s about making realistic changes and offering incentives: ‘If the  disco, offer a discount if they bring their own reusable cup.’ Serve condiments in big containers instead


of wasteful plastic sachets and set up  and parents or carers to bring reusable bags to carry home anything they buy. Cut down on printing by using social media,  Encourage people to walk or cycle to the event instead of driving.


Ethics and recycling Why not look at everything on your stalls and ask where it came from and where it’s going next. Focus on offering as many local, organic and Fairtrade products as you can, and make a feature of seasonal local goodies. Offer any leftover products to a shelter or food bank. Embrace vintage, asking for good-quality donations for tombolas, and giving second-hand books and other  tat that will be in the bin by teatime. Make sure waste areas are clearly signposted and use colour-coded bins to avoid recyclables being dumped in general waste.


‘Embrace vintage, asking for good- quality donations for tombolas, and giving second-hand books and other quality items as prizes’


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