A strategy for challenging times
What are the secrets of successful fundraising in a cost of living crisis? School income-generation consultant Justin Smith has some answers
W
orrying about shrinking budgets, alongside growing energy and supply costs, is giving
many school leaders a headache. While core costs might just about be covered, the idea of ring-fencing funds for enrichment activities or infrastructure improvements is an increasing challenge. Moving forward, it’s more important than ever for schools to adopt a strategic approach to income generation: if you’re able to express the needs of your school coherently and mobilise the support of your communities then you’ll be in a much stronger position.
Plan your approach for income generation is that it focuses attention on what is really needed, the urgency of such a project and, most importantly, its impact. Quantifying and articulating these elements is
crucial – and will help you prioritise your wishlist. A report about fundraising in a
time of crisis, written by Henrietta Hopkins and published on behalf of the National Lottery Heritage Fund
(NLHF), highlights the importance of ‘personal approaches’ and ‘tailored messages’ as tools for making potential
supporters feel part of the solution. Ultimately, this
mindset underpins everything when it comes to attracting offers of help and donations. Think carefully about who could
be approached for help and why your campaign might be of interest. Grant funders often have very
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