what about donations from parents or local business sponsorship?
Welcome all forms of help Naturally, the ambition when a school launches a campaign is to raise hard cash to pay for the project. But other forms of support may also skilled local people with a passion for helping a neighbourhood school can bring positive, and perhaps unexpected, outcomes. While many trusts will expect
some contribution from the school towards a funding application, this need not necessarily refer to cash. Some grant bodies actually put a value on the volunteers involved – and this can be used to help offset any cash contribution you may have to make. For example, the National Lottery Heritage Fund uses a standard rate to calculate the value
‘Consider those who hire your school facilities. They are “customers” and may
welcome an opportunity to support the school’
of volunteer time, from £10 an hour for a regular volunteer to £20 an hour for a skilled volunteer and £50 an hour for a professional volunteer equipment hire can also be included in a proposal. In her NLHF report, Henrietta
thinking laterally and remaining open to all possibilities’. Communicating your aims and needs as broadly as possible is incredibly important. Consider those who hire your school facilities, for
example. They are ‘customers’ accessing your site and may welcome an opportunity to support the school. A football team, netball club or community group will consist of a wide cross-section of your community, with many people in local businesses. So be imaginative and create opportunities!
Nurture long-term support While 62% of us donated to charity last year, only around 3% of donations found their way to schools and colleges. Clearly, it’s overly
SUCCESS STORY
Priory Academy Penwortham Priory, a secondary
of us donated to charity last year, but only around 3% of
donations found their way to schools and colleges
academy in Preston, Lancashire, is an excellent example of an outward-facing school that engages communities and businesses really well. The school makes the most of its lettings potential with an online booking portal –
priory.lancs.sch.uk/ facility-hire-at-priory. Good quality images, clear descriptions of each facility and easy-to-follow navigation allow users to quickly search, book and pay for the facilities they’ve hired. The link is clearly shown on the school website home page. Further opportunities are offered to suppliers and local businesses for commercial sponsorship, including advertising boards around the synthetic pitch and courts. The school recognises the role, and the value, all visitors may have, even those who come for an evening a week to play football or netball. This year, Priory Penwortham
reaches its 70th anniversary, and is planning to celebrate with pupils and their families, the community and former pupils. These occasions are often very public and offer a wonderful chance for the school to invite in local media and showcase some of the work it is doing. An event such as this also provides an opportunity to re-engage with
24 SPRING 2023 FundEd
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