Cover story
end-goal, be realistic and break your campaign down into achievable phases and fundraising targets. Consider what activities you will run and when, who will be involved and the logistics. Get as many groups on board as possible – PTAs, parents, pupils, local councils, alumni, businesses, local drama groups, youth theatre organisations and suppliers.
COMMUNICATE YOUR MESSAGE Your aim is to get everybody excited about your project and the difference it will make to your pupils. Continue to communicate as the campaign progresses, but make each message count to avoid donor fatigue. Include case studies and videos, and stress the impact that donations or other sources of financial support will have. Use your case for support to develop messages for local businesses, write articles or create videos.
CASE STUDY
‘We received a grant to take
EVENTS AND ACTIVITIES Work with your PTA or equivalent, if you have one, and aim to get your whole school community involved in a fundraising programme. Look at making some of these initiatives arts related, so you are able to demonstrate the difference that creative activities can make. For instance, you could hold a talent show, craft sale or poetry performance evening. You could also ask professional performers who live locally to ‘headline’ at your events. There are lots more ideas on the ‘Fundraising success’ and ‘How to guides’ sections of our website, including running a school lottery, holding a silent auction and even selling branded gin!
pupils to a West End show’ supports schools around London in prioritising arts education, and had previously funded parent learning classes at our family centre. I applied for a grant of £4,800
O
ur one-form entry primary school is just a short distance away from King’s Cross, but
most of our children had never visited the West End. We serve a very deprived area, with a higher than average proportion of children eligible for Free School Meals. Our pupils are predominantly drawn from the Bangladeshi and Somali communities and more than 96 per cent speak English as an additional language. There are so many demands on our limited budget that we would never be able to pay for the children to have this kind of cultural enrichment without funding support. Yet we knew this experience would be transformational, so we applied to the John Lyon’s Charity, which
which would enable us to take every child in the school to the theatre. The application was straightforward to complete online and took only 20 minutes of my time. It actually took longer to book the shows once we heard we had been successful! I felt that the John Lyon’s Charity had clearly thought about how it could best support schools, because sometimes you can spend many hours on a grant application, only to be told you haven’t got it. It was incredible to see our
children out and about in the West FundEd SPRING 2023 13
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