Fundraising


simplistic to compare the charity sector with state-funded education. However, there are things to take away and learn from. For instance, how to engage emotionally with potential supporters, developing a sense of empathy and encouraging people to give. Things to consider:


Clarify areas of interest – what will motivate an individual or organisation to give? Offer recognition – what can they expect in return? Provide options – levels of sponsorship to suit all budgets Make it simple – online donations


of donors who repeatedly provide support do so because they can see the impact of their donation


alumni and reach beyond the traditional stakeholder base. According to the charity Future


First, which helps schools build alumni networks, state secondary schools could be raising an estimated £100m each year from alumni engagement. Research suggests that a significant proportion of alumni (over 30%) would give something back to their former school(s) if asked, whether that be volunteer time, sponsorship or legacy funding, donations, aspirational talks to students etc.


Key takeaways: Use your school website to make lettings hire simple and cost effective Invest time in taking high quality photos of your facilities Give thought to future celebrations or anniversaries as they offer you an opportunity to reach beyond your normal sphere of influence Be creative with fundraising as this increases the likelihood of capturing the imagination of donors. For example, engraved brick slips or paving that acknowledges those who pledge a certain amount. Or perhaps consider offering each metre or square of your hockey court for virtual sponsorship Put some thought into a catchy name for your campaign. At Priory we’re launching ‘70 at 70’, raising £70,000 for the 70th anniversary.


FundEd SPRING 2023 25


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