Ed Shirvington
Dr. Rebecca Robinson CASE STUDY: AI START-UP GHOSTPOSTS
Lancashire University and CDI partnered with entrepreneur Liam Brennan, who developed a platform that harnesses AI to create ethical, cyber secure and environmentally sustainable social media content.
GhostPosts uses innovative machine learning and a series of prompts including writing style and audience to create posts in a matter of seconds, increasing efficiency and productivity, therefore reducing carbon footprint.
TECHNICAL INNOVATION
Having worked with Lancaster University to develop the platform and complete ground- breaking research on the carbon footprint of social media and sustainable behaviour, Liam’s latest collaboration is a CDI-funded Masters by Research project focussing on training AI to create ethical content.
This 12-month project between GhostPosts, postgraduate student Ed Shirvington and Lancaster University’s School of Computing and Communications is exploring how to automatically add inclusive and ethical prompts behind the scenes to make sure the content is aligned to the principles and ethics of a business.
FUNDED BY CDI
Dr Rebecca Robinson, programme lead for the CDI, Lancaster University, explained: “One of the major challenges of using AI to generate content is the lack of a human touch, creativity and unique perspective, especially to achieve empathy and inclusiveness.
“Ed’s research aims to see if there is potential to train a Large Language Model (LLM) to flag problematic words and phrases which could be deemed unethical, biassed or
and development to real world application. Lancaster University has gone above and beyond to support my ideas. Without Rebecca, the academics and students, GhostPosts
Universities play a fundamental role
in linking research and development to real world application
hateful, and give the user an opportunity to rephrase, remove or rebalance the content.”
THE FUTURE
While GhostPosts currently uses ChatGPT for the basis of its conversions, the ambition is for it to be backed by its own AI model to support future investment, growth and the expansion of the team.
Liam said: “GhostPosts is a project that has unlocked an incredible amount of innovation potential. We are going off in many different directions: empowering businesses to do digital ethically and sustainably; creating research which never existed before; and forging countless connections across the region with people and organisations who share my passion for democratising technology.”
THE IMPACT
Liam said: “We often look at universities as these silos of academia, when in fact they play a fundamental role in linking research
Get in touch at
cyberfoundry@lancaster.ac.uk
Supporting SMEs in the region to develop their security capabilities and prepare for a digital future
Liam Brennan wouldn’t be taking the shape it is.”
Dr Robinson said: “This is a great example of how Lancaster University can support a business from start-up to scale up, creating a link between academic knowledge and the practical application into industry, accelerating their growth and impact, while having a positive impact on the world.”
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