68


FUNDING


IN ASSOCIATION WITH:


GETTING IN SHAPE


By Ged Henderson


While some of us emerged from the first full lockdown needing to shed a few pounds, businesses looking to attract lenders also need to step up their fitness regimes.


 now is the time for companies to get in shape  


Chris Brown, principal at Lancashire  need ensure they are ready for the journey  He singles out three main areas lenders  


  


    


 comfort that the business has assets they  


 Kamaluddin, head of strategy and growth at  businesses that have a journey to share, which 


   


Amin Kamaluddin


 lenders as it shows the business is making


 journey and so be sure to paint a picture and tell  like a good story as they believe it can result in a 


  must outline not only the intended purpose


Andy Traynor


 investment executive at FW Capital, believes the  


 their desks, so it’s important to present a compelling investment opportunity both clearly 


 


of use for the funding but also what the end game is - what are you targeting to achieve as 


  out to understand the need for the funding and 


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