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SERVICES PROFESSIONAL
EXPANDING HORIZONS
By Ged Henderson
Technology isn’t just helping Lancashire’s professional services firms meet the challenges of coronavirus – it is allowing them to widen their reach and take on their big city rivals.
Oliver Burton, chief executive at Forbes Solicitors, believes the ‘new normal’ of the post-pandemic world can work to the county’s advantage and by harnessing the strengths it has, opportunities can be seized upon.
He says: “Professional services firms are able to thrive in Lancashire because the county is home to a diverse range of sectors and innovations.
“This means our advisers build the specialisms and experience which meets the needs of national and international clients. The strength of homegrown businesses has helped weather some of the impact of Covid-19 and goes a long way in attracting talent.
“Digital comms and tech mean you don’t need to be a big firm in a big city to attract the best professionals. Location is almost irrelevant nowadays and firms with national and international ambitions will appeal to talented people, no matter whether they are a firm in Lancashire or London.
“The wider adoption of tech during lockdown will only see this trend grow further and means a regional firm could become a national or international practice overnight.”
Forbes, which has offices across Lancashire, is also growing its reach through its partnership with LawPact – an international network of independent law firms.
Oliver says: “The network brings together leading legal expertise from many different countries to service clients internationally. This means that professionals living and working in
Lancashire are able to share knowledge and best practice with leading companies from around the world.
Digital comms and tech mean you don’t need to be a big firm in a big city to attract the best professionals
“For us, this has the added bonus of attracting and retaining top talent as we’re providing people with evolving opportunities to test themselves, develop their skills and progress.”
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