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NEWSDESK


drain TRADER


tailored recommendations, offering a real benefit to customers.


The success of onsite personalisation is a further boost to the rapidly-growing e- commerce company,which has also seen itsmarket share increase this summer asmore homeowners shifted to online purchasing, and demand for construction products rose thanks to a nationwide trend for DIY projects during lockdown.


Commenting on the success of the newAI solution, Sue Packer, chief financial officer at CMOStores.comsaid: “As a business,we’re always searching for innovations thatwill help us to offer the right product to the right person at the right price – exactlywhen they need it, and our agile


businessmodel allows us to quickly adapt and implement newtechnologies to achieve this. Peak’s Customer AI solution has vastly improved our ability to connect customerswith the products they need to complete their projects, andwe’re very proud of the successes it has achieved so far.”


Peak CEO and co-founder, Richard Potter, added: “We love to partnerwith like-minded businesses that value innovation, especially in online retail. CMOStores.comis a forward-thinking company looking to create an exceptional, personalised experience for its customers.We’re delighted they chose Peak and our AI Systemto enable this. Our systemhas increased sales and engagement rates, helping CMO to thrive at a timewhere consumers are increasingly prioritising e-commerce. In addition, to see such a rapid time-to- value amidst COVID-19 is exceptional.”


REHAU one of “50 Sustainability & Climate leaders” Worldwide


Decades of sustainable innovation across the entire value chain have been recognised of REHAU as the company joins “50 Sustainability & Climate Leaders”, an initiative bymedia production agency TBDMedia Group in conjunctionwith the United Nations.


With finite natural resources available on earth, it is imperative that companies use themresponsibly and sustainably. The aimof the “50 Sustainability & Climate Leaders” campaign is to draw attention to this issue and provide companieswith a platformon which to showcase their commitment before an international audience.


“As a family business, REHAU adopts a long-termapproach to its responsibility towards future generations,” explains WilliamChristensen, CEO of the REHAU Group. “To be one of the ‘50 Sustainability & Climate Leaders’ is a real incentive for our 20,000 employees to continue striving for greater sustainability and climate protection. In a nutshell,wewant to lead theway when it comes to circular economies.”


By 2025, REHAU plans to increase its recycling rate across the group towell over 15%while reducing CO2 emissions by at least 30%. “We believe in sustainability as a philosophy that is reflected in three core values: trust, reliability and innovation.Wewant to develop forward-looking technologies to improve lives,” asserts Dr VeitWagner,member of the Supervisory Board of the REHAU Group.


Using recycledmaterials rather than newmaterials in 70 drain TRADER | October 2020 | www.draintraderltd.com


production can reduce CO2 emissions by up to 88%. In addition to the resource-friendlymanufacture of durable polymer system solutions, REHAU focuses on the high-quality processing and reuse of post-consumer and post-industrialwastematerials. REHAU already develops andmanufactures high-quality products fromrecycledmaterials in all of its activities across the furniture, construction and automotive industries.


By signing the UN Global Compact inMay 2020, the REHAU Group has clearly demonstrated its commitment to responsible corporate governance and sustainability. “We are constantly workingwith all our divisions to evaluate our sustainability strategy,” Christensen affirms. “And continuing to develop it.”


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