NEWSDESK
drain TRADER
DALROD Coventry & Warwickshire enjoy a steady growth in their first full year
Chris and Anna Knight opened theDALROD Coventry &Warwickshire service centre in October 2019 and have enjoyed their experiences so far. Chris is no stranger to this industry: his father owned a drainage business and Chris learned the ropes in the drainage industry backwhen hewas younger. Last year, Chris decided hewanted to invest in a companywhere he could use the skills he’d learned, but in his own business.
Chris and Anna also own a number of other companies and the vision and ethos of DALROD alignedwith themand their other companies. They have no regrets about getting involvedwith DALROD and are proud to be the Directors of DALROD Coventry & Warwickshire.
One of the goals for Chris and Annawas to eventually bring Anna onboard full-time after she departed her previous full-time job. This is something theymanaged to do, but the COVID-19 pandemic slowed their progress whilst Anna remained home to take care of their young children. Nowtheir children are back at school and nursery, Anna has been able to focus on DALROD and bring her previousmarketing experience into their business, to help it growfurther. They have a clear vision of their targetmarket; they know what they need to do to achieve their goals and they’re in the process of achieving those goals.
“DALROD are a strong ethical business and delivered on all of our expectations. The family aspect of DALROD is somethingwhich is also important to us. That is shown in Anna going full timewith DALROD and are looking to bring inmoremembers of the family in the future.” Chris and Anna said.
They are looking forward to the challenge of the coming year and have already reached their goal for the firstmonth of their new financial year. If they continuewith that trajectory, theywill comfortably surpass their target for the coming year.
“We’re really pleased,we’re notwherewe’d hoped to be at the end of our first year, but considering the realitywe’ve been facedwith, we’re happy being part of the DALROD family
so far andwe’re optimistic for the future!” Chris and Anna concluded.
DALROD Coventry &Warwickshire are proud to serve the commercial and domestic propertieswithin the Coventry and Warwickshire area, including Coventry, Warwick, Nuneaton, Stratford-upon-Avon, Leamington Spa, and all surrounding areas.
You can call the teamat DALROD Coventry & Warwickshire on their local rate number, day or night, on 024 7509 5676. Theywill be delighted to take your call and dealwith any drainage issues youmay be having.
Chris and Anna
Artificial intelligence investment boosts CMOStores
Online builders’merchant
CMOStores.comis seeing superb results fromits latest investment in improving customer experience on its six e-commerce sites,with recommended product purchases doubling since the company invested in a newonsite personalisation solution.
In the sixmonths since CMO partneredwith artificial intelligence (AI) pioneer Peak, its onsite personalisation solution is driving twice asmany transactions as the site’s original non- AI recommender tool. The solution, part of Peak’s Customer AI offering, creates hyper- personalised product recommendations at the point of sale across CMO’sweb superstores.
What’smore, over a fifth of all transactions on the sites have involved an interactionwith the solution, proving that customers are using and benefiting fromthe newtechnology. It has also led to an 11 per cent increase in overall session values across the sites, and a 6.5 per cent increase in overall session-to-transaction conversion rates. And in recognition of this success, the innovative AI solution has recently
68 drain TRADER | October 2020 |
www.draintraderltd.com
been shortlisted in both the ‘Best use of AI’ and ‘Best Specialist eCommerce’ categories at the annual eCommerce Awards.
Like all of CMO’s innovations, the onsite personalisation solutionwas designed to improve customers’ experiencewhen purchasing through the site by connecting themwith products they aremost likely to need, based on a customer’s purchase history and activity on thewebsite. Itwas implemented after a rigorous A/B testing process,which allowed CMO tomeasure the potential impact of the newtech.
As certain building or DIY projects require a particular suite of products, the solution can not onlymake the process of searching for the right productsmuch simpler, it can also remind users of key associated products they might have forgotten to add to their basket - ultimately allowing DIYers and tradespeople to get toworkmore quickly andwith less hassle. The intelligent newonsite personalisation solution combines innovative technologywith CMO’s award-winning expertise to deliver
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