NEWS
BALEARICS SEEKING TOURISM ‘BENEFICIAL’ TO ISLANDS
Abra Dunsby, acting features editor
The Balearics (AETIB) (EU500) will continue to develop new measures and initiatives encouraging sustainable tourism, said the islands’ tourism councillor. “Tourism is the main economic driver
in the Balearic Islands and has contributed significantly to social and economic progress. But it has had an environmental impact so sustainable tourism management is essential to preserve the islands,” explained Iago Negueruela, tourism councillor for the Balearic Islands. A sustainable tourism tax was
introduced in July 2016, adding a charge for all stays in tourist accommodation. Between 2016 and 2018, the tax generated more than €200 million, which has since been channelled into more than 150 sustainable projects. “The purpose of the sustainable
tourism tax is to mitigate tourism’s impact and redistribute some of its economic benefits across the whole of society,” said Negueruela. The projects include environmental
development and protection, the recovery of historical heritage, scientific research and the promotion of training and employment, he added. Other sustainable tourism initiatives championed by the tourism board include the regulation of tourism rentals and a marketing campaign aimed at promoting the islands outside of peak season. Negueruela said the sustainable focus means the islands are less concerned about boosting visitor numbers: “For the Balearic Islands, it is not just about tourism numbers but about a kind of tourism that is beneficial to the islands.” The islands are therefore focused
on encouraging year-round travel and promoting lesser-known areas such as the interiors.
TAIWAN TO TARGET LGBT+ MARKET AT WTM Rob Gill
Taiwan will be promoting the destination to the LGBT+ market during WTM London after it became the first country in Asia to legalise same-sex marriage in May 2019. Taiwan Tourism Bureau (AS750)
hopes to use the change in legislation as a way of putting itself “even more firmly on the map” for LGBT+ travellers. Following the
law change, more than 1,000 same-sex couples got married on the island within just one month. The tourist bureau will also be highlighting the “authentic travel experience” offered by Taiwan, as the island’s tourism industry looks to promote sustainable and eco-tourism, as well as visits to its mountainous areas. Other initiatives include offering a
discount for tourists using Taiwan’s high-speed rail services.
PERU LEADS VISITORS OFF THE BEATEN PATH Charlotte Flach
PromPeru (LA300), Peru’s official tourism board, is targeting overtourism by promoting destinations away from the country’s popular southern circuit. The campaign, “Peru, the richest
country in the world”, invites visitors to venture beyond iconic sights to discover wildlife, the gastronomy on offer across its cities, the Amazon rainforest, Pacific coast and Andean mountains. “Peru has a wealth of adventures for
visitors to experience, from northern Peru’s pre-Inca city of Kuelap in the highlands, to the Moche route from the northern coastal city of Trujillo, home to
the Temples of the Sun and the Moon,” said Sandra Doig, incoming tourism deputy director at PromPeru. Other options include trekking the Choquequirao and Lares routes as alternatives to the famous Inca Trail in the south of the Andes, taking a river cruise into the depths of the Amazon river or exploring the Ancash region north of Lima with its turquoise lagoons and snow-capped mountains. “PromPeru aims to responsibly disperse tourism and its associated economic benefits more equally throughout Peru by inspiring visitation to lesser-known areas of the country’s territory,” said Doig.
04.11.2019 WTM OFFICIAL EVENT DAILY 11
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