52 • Beauty cosmetics & aesthetics


Supercharge your skincare


Faye Bartle talks to social media star and beauty entrepreneur Huda Kattan, founder of the cosmetics line Huda Beauty, who reveals her top skincare strategies to add to your armoury


I


f you’re currently investing more time in your


at-home skincare regime, a few powerful additions could make all the difference. “I don’t do


the same routine every day, because I feel like it’s important to listen to your skin, so I’m constantly adapting the products I use according to how my skin feels each day,” says Huda.


Do the double cleanse “A double cleanse is a great way to make sure you’re removing all of your make-up and any excess oil from the day, while also cleansing the skin thoroughly,” explains Huda. “You should always use something that’s oil-based first, like our Clean Genie Cleansing Butter (£25 for 100g) to remove your make-up as well as any build-up from the surface of your skin. Next, go in with a water-based foam, gel or cream cleanser to penetrate your pores and remove impurities.”


Scrub beyond the face “When I remember to, or have a little extra time on my hands, I continue my skincare down my neck and onto my decolletage,” Huda tells me. “Te skin here is very fragile and is one of the first places to show fine lines and wrinkles, along with your face. I don’t exfoliate these areas as often as my face, but once a week is a good idea.” Huda’s line includes Yo Glow (£18


for 40ml), an enzyme scrub that’s a brightening, skin-smoothing medley of acids and enzymes that gently lift away dulling dead cells. However, you must beware of over-


GETTY


scrubbing: “Listen to your skin,” she advises. “It will show you if what you’re


Ethical and efficient skincare


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Healthcare Innovations • Sunday 26 July 2020


using is improving it or irritating it. It’s definitely possible to over-exfoliate, so always start gradually using a product once or twice a week and increase or decrease your usage depending on how your skin reacts.”


Whip up a face mask “Tere are always so many new and often amazing ingredients appearing on the market, yet I always turn to the natural ingredients I’ve been using in my DIYs for years. Tese include rose, turmeric, honey, pineapple and aloe vera,” she says. You can simply raid your kitchen


cupboards: “One of my favourite DIY masks uses papaya and honey, which hydrates, brightens and exfoliates all at the same time.”


Master the at-home chin lift If you’d rather give face yoga a miss, a quick-fix mask could do the hard work


for you. Research by Huda’s brand shows that 88% of men and women who tried the Wishful Chin Lift Sculpting Sheet Mask (£7) agreed their jawline appeared lifted immediately after use — something Huda says is due to the mix of ingredients (adenosine, peptides and niacinamide) combined with the woven cotton lifting tape that mimics the elasticity of the skin. “First you start with clean, dry skin,


then stretch the mask out lengthwise by gently tugging the fabric at each end — this will ensure it fits around your chin snugly and comfortably,” she explains. “Next, starting at the chin and pulling upward, secure the mask around each ear. You can go about your day while leaving it on for 20 to 30 minutes. Te result will be an instantly tighter and more snatched jawline.” And you can use this mask as often as you like. hudabeauty.com


for now,


that work in synergy with


different aspects of the skin. Te range is results-orientated with both natural and new-gen components


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stable vitamin C, stem cell extracts, gemmotherapy and so on. As an ethical brand, Lumen Vitae


sourced its ingredients from sustain- able producers and decided to avoid using certain components with low


production capacity. As the research advances, it learns every day about new harmful components. But the studies can take such a long time and for some ingredients, it’s hard to officially know how harmful they may really be. With that in mind, Lumen Vitae banned controversial ingredients so that you know you can use its product with a certain peace of mind.


For more information, visit lumen-vitae-skincare.com


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