PAID CONTENT FOR LA SERENA, FORTE DEI MARMI


PAID CONTENT FOR LA SERENA, FORTE DEI MARMI


La Serena, Forte dei Marmi FORTE DEI MARMI, ITALY


Situated between the Apuan Alps and the Ligurian Sea, Forte dei Marmi is one of Tuscany’s most elegant seaside retreats. Known for its golden beaches, pine-lined promenades and artistic heritage, the town has long drawn those seeking culture and leisure. At its heart, La Serena offers a five-star boutique escape where contemporary design meets the spirit of the Italian Riviera. With just 30 rooms and suites, the hotel retains


an intimate atmosphere. Interiors are refined, with Carrara-marble bathrooms, custom furnishings and calming palettes that echo the landscape. Many suites open onto terraces or balconies overlooking the sea or fragrant pine groves. Subtle details nod to local craftsmanship, from handwoven linens to ceramics by nearby artisans. Art is integral to La Serena. Partnering with


international galleries, the hotel hosts rotating exhibitions by emerging artists across its public areas and gardens. An artist-in-residence programme brings creatives from around the world, ensuring each stay feels immersive. The on-site gallery often showcases works inspired


by the Apuan Alps and Ligurian coast, offering a distinctly local perspective. Dining celebrates Tuscan and Mediterranean


cuisine. Seasonal produce, freshly caught seafood and handmade pasta headline menus, paired with a cellar of more than 2,000 bottles of wine, including vintages from Bolgheri and Montalcino. Guests may dine on the shaded garden terrace or relax at the bar with cocktails such as a Ligurian spritz infused with local herbs. Forte dei Marmi itself embodies Italian seaside


chic. Sandy beaches are lined with stylish clubs offering loungers, umbrellas and attentive service. Streets brim with luxury boutiques, artisan shops and lively weekly markets in Piazza Marconi, where locals sell olive oil, linens and marble trinkets. Beyond shopping and beaches, cultural treasures


abound. The 18th-century Fortino fortress, now a museum, reflects the town’s history, while nearby Pietrasanta is famed for its galleries and sculpture workshops. A short drive leads to the Carrara quarries, still supplying marble for contemporary works worldwide.


DON’T MISS Visit one of Forte dei Marmi’s iconic beach clubs and relax in a private cabana


222 This content is brought to you by our sponsor. It does not necessarily reflect the views of National Geographic, National Geographic Traveller (UK) or their editorial staffs. Need to know


KEY FEATURES • 30 rooms & suites with marble bathrooms


• Restaurant with a 2,000 -bottle winecellar


• Rotating art exhibitions & artist-in- residence programme


• Secluded pool, gardens, shaded terrace & state-of-the-art gym


KEY ACTIVITIES • Explore art exhibitions in La Serena • Visit some of Forte dei Marmi’s famous beach clubs


• Cycle to beaches, boutiques & weekly markets on the complimentary bicycles & e-bikes


• Visit Pietrasanta & the Carrara marble quarries


GET IN TOUCH laserenahotel.it T: +39 0584 881 188 E: info@laserenahotel.it


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