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Food & Drink Healthy Food & Drink


The bold new ‘Super Juicy Jellies’ shaking up confectionery


One thing’s for sure — the world of sugar confectionery is loud, brash and difficult to navigate


Among all the bright colours and confusing messages, it’s hard for the new kid on the block to stand out and be heard. Juggle is born out of a desire to take


food out of the science lab and put it back in the kitchen. It offers a decep- tively simple proposition that delivers straightforward versions of great tast- ing everyday treats through positive benefits such as more fruit and fewer, simpler ingredients. Te team at Juggle like to do things


differently, creatively flipping the chal- lenges of modern life and claiming to be ‘mad about the juice!’. So mad, that rather than drink it, they zhuzh it into their junk-free super juicy sweets. Tere’s so much juice in there, in fact,


that there’s simply no room for any nas- ties. Tat’s how the brand arrived at its distinctive rallying cry: ‘Juice not junk’. When the team first hit upon the


idea of Juggle, they couldn’t under- stand why no one had done it before. Fruit sweets made with 100% real fruit juice? Who’d have thought it? And as you might expect, such


fruity treats are a source of both fibre and vitamin C and tick all the usual boxes, too: no artificial colours, fla- vours or preservatives? Check. Suita- ble for vegans and coeliacs? Check. No palm oil? Check. But that’s not all. Juggle isn’t only


on a mission to clean-up ingredients; it’s also committed to shining a light on some of the half-truths and dodgy claims that are out there.


T: 01536 808660 E: info@hellojuggle.com hellojuggle.com


Juicy, fruity sweets made with lit-


tle (or in some cases no) fruit? Fruit sweets ‘carefully curated’ from natu- ral ingredients that contain artificial colours? Gourmet sweets by name, but not by nature? Look a little closer and it’ll begin to make sense. It turns out though that such a sim-


ple idea is actually quite hard to deliv- er, which probably explains why no- one’s taken the time to do it before. Starting with small batches in the


kitchen, it’s taken nearly two years of quiet dedication to get the recipes just right. It’s also worth noting that every single sweet


is produced in small


batches, right here in the UK. All the hard work has been worth


it though. And as the team’s beau- tiful babies make their way into the world, they can’t help smiling like the proud parents they are, confident that with the support of sweet-toothed, like-minded people like you, the prod- ucts will soon be household favourites. Juggle is available to buy right now


in a range of three delicious flavours — Berry Blast, Tropical Burst and Citrus Kick — from WHSmith Travel stores nationwide, online at Amazon and direct from hellojuggle.com, the brand’s website.


Promotional Content • Saturday 25th April 2026


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