CONFERENCE REPORT


A culture of collaboration, openness and technical intensity are the building blocks of a partnership between Microsoft and Amadeus, Altitude 22 delegates heard. Amadeus is working with


Ulrich Homann (left), with Christophe Bousquet, Amadeus


“fed up” supporting two data standards to facilitate distribution and retailing. “Our goal is to ‘sunset’ legacy


technology as fast as we can,” he said. “We’re fed up with technology that is getting in our way, fed up with paying for two technologies.” Many airlines, analysts, TMCs


and agencies expect legacy GDS technology to persist for years alongside internet-enabled, dynamically priced and personalised NDC distribution for third-party retailing. But Van Enk said moving to NDC would allow airlines to do “world-class retailing” and incentivise customers with personalised products. He urged others to follow suit, saying: “We need everyone in the value chain to move at the same pace.”


Microsoft on the biggest technological transformation in its history as it decommissions mainframe servers and moves to the tech giant’s Azure cloud. Ulrich Homann, Microsoft


corporate vice-president and distinguished architect, said ŨďóǝŘËśŨİóśšďĒŘǝśóƜóçŨšǝËǝ culture championed by chief executive Satya Nadella. ǘDóǝNjSËŨƉËnjǝçËĨĨšǝďĒįšóĨĈǝ


ŨďóǝçďĒóĈǝçŭĨŨŭśóǝĺƗçóśƺǙǝšËĒíǝ Homann. “He has changed the entire leadership culture to be collaborative. “It’s really important to


çśóËŨóǝËǝçŭĨŨŭśóƺǝíóƛİóǝŨďóǝ


Microsoft


culture and then live the culture, which is often where we see a discrepancy with what’s talked about and ƃďËŨǝĨóËíóśšďĒŘǝíĺóšƿǙ Homann said Microsoft


has changed to become customer and partner-centric and aims to drive “technical ĒİŨóİšĒŨƉǙƿǝ “Without technology we


ËśóǝĨĒįĒŨóíƺǙǝďóǝšËĒíƿǝ “Technology needs to ËįŘĨĒĈƉǝďŭįËİǝĒíóËšƿǙ This approach has seen


Microsoft collaborate with śĒƂËĨšƺǝĨĒĥóǝlśËçĨóǝËİíǝG bƺǝ and develop an open technology platform that does not lock users in. “We are the most open


company bar none from an innovation point of view. We have given the most to open


šĺŭśçóƺǙǝçĨËĒįóíǝDĺįËİİƿ DóǝšËĒíǝƛśįšǝĒİǝËĨĨǝ


industries face pressure on


three fronts to change to: Q Move and adapt


operations faster; Q śĒİĉǝƃĺśĥĈĺśçóšǝçĨĺšóśǝ


ŨĺǞƃďóśóǝŨďóǝƃĺśĥǝĒšDŽ Q óǝįĺśóǝçŭšŨĺįóśǑçóİŨśĒçƿ Homann said: “The last


piece for travel is how you bring all this together in a way that allows you to deal with sustainability, along ƃĒŨďǝĺŨďóśǝçďËĨĨóİĉóšƿǙ He described the


Metaverse as a “huge ĺŘŘĺśŨŭİĒŨƉǙǝËİíǝŭśĉóíǝ delegates not to under- estimate the potential of ËśŨĒƛçĒËĨǝĒİŨóĨĨĒĉóİçóǝǍ Gǎƿ He said: “There’s a set of


capabilities that’s changing the way AI works. Hold your horses on what you think AI can do – we are on the path ŨĺǝįËĥĒİĉǝĒŨǝíĺǝóƂóİǝįĺśóƿǙ


Airports aim for a queue-less future


Moving away from legacy technology in airports promises a queue-less future and Apple Store-style of customer experience. XóİİóŨďǝZĒİíóĉËËśíƺǝçďĒóĈǝ


ĒİĈĺśįËŨĒĺİǝĺƗçóśǝËŨǝ Copenhagen Airports, said the operator wanted to ǘæśóËĥǞĺŭŨǝĺĈǝŨśËíĒŨĒĺİËĨǝ ƃËƉšǞĺĈǞƃĺśĥĒİĉǙƿ ZĒİíóĉËËśíǝĨĒĥóİóíǝŨďóǝ


SIA’s Bryan Koh (left) and Ludo Verheggen, Amadeus


potential future to the óƈŘóśĒóİçóǝ ŘŘĨóǝĺƖóśšǝĒİǝ store, where customers get personal service but no queues. ǘ¸óǝďËƂóǝƛƈóíǝíóšĥšǝËİíǝ we’ve had them for years.


Kenneth Lindegaard


That’s how airlines wanted to work. We’d love to have that conversation about how we use ŨďóǝŨóśįĒİËĨǝËśóËǝíĒƖóśóİŨĨƉƿ “We want to keep up with


the demands we have from our customers. We’d like to give them a better experience.


¸ĒĨĨǝRŭįšóƉƺǝ śĒŨĒšďǝ ĒśƃËƉšǝ


automation and technology manager – airport, said the airline was looking to adapt to changing customer trends following ŨďóǞŘËİíóįĒçƿ ǘ óďËƂĒĺŭśƺǝĒİǝŨóśįšǝĺĈǝ


the way we can get our


customers through the airport, ĒšǝçďËİĉĒİĉǝŚŭĒçĥĨƉƺǙǝďóǝšËĒíƿ “With legacy technology it’s


íĒƗçŭĨŨǝŨĺǝçďËİĉóǝŨďËŨǝŨĺǝ keep up with trends. “We want to get people out


from behind their desks to drive that experience and engage with our customers. ǘGŨǝĒšǝíĒƗçŭĨŨǝŨĺǝçďËİĉóǝ


quickly but the interaction with customers now should be çĺįŘĨóŨóĨƉǝíĒƖóśóİŨƿǙ


TRAVOLUTION.CO.UK — OCTOBER 2022 — 5


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