PROFILING THE INNOVATORS


Ralf Usbeck


šËƉšǝ¡šæóçĥƿǝǘGŨǛšǝİĺŨǝŨĺŭśǝĺŘóśËŨĺśǝ driven, it’s not airline driven, and therefore we can do this democratically. “And we’re not taking intermediaries


out with this network. You need front end, OTAs, tour operators and šŭŘŘĨĒóśšƿǝGŨǛšǝŨďóǝíóËĨĒİĉǝ between them that’s çĺįŘĨóŨóĨƉǝíĒƖóśóİŨƿǞ ǘGǝæóĨĒóƂóǝĒİǝƛƂóǝƉóËśšǛǝ


time you’ll see the same phenomenon as the internet e-commerce bubble. There were a lot of ideas, and a lot of stupid ideas, but everyone invested. GŨǛšǝËǝŚŭóšŨĒĺİǝĺĈǝƃďĺǝďËšǝŨďóǝæóšŨǝĒíóËƿǝ


The blockbuster idea is not invented ŨĺíËƉƿǝVŭšŨǝĨĒĥóǝĒİǝƣƫƫƩǝŨďóśóǝƃËšǝİĺǝ >ĺĺĉĨóƺǝİĺǝ=ËçóæĺĺĥƿǝTďóƉǝçËįóǝĨËŨóśƿǙ ¡šæóçĥǝšËƉšǝŨďóǝšďĒĈŨǝŨĺǝ¸óæǝƥƿƢǝËİíǝËǝ


metaverse future is happening, and tips today’s 100 million crypto wallet users to rise to one billion within four years. “Young people have grown up playing Mario Kart, so are used to dealing in


çĺĒİšƿǝTśËƂóĨǝƛśįšǝƃĒĨĨǝËĨĨĺƃǝçŭšŨĺįóśšǝŨĺǝ earn coins to be exchanged for real money or special deals. ǘTďóǝƛśšŨǝšŨóŘǝĒšǝŨĺǝæśĒİĉǝŨďóǝĺĨíǝƃĺśĨíǝ


of Web 2.0 into the new, so you don’t need a crypto wallet but it’s in the background behind your classic user name and password ĨĺĉĒİƿǞ)ƂóİŨŭËĨĨƉƺǝŨďóǝóİíǝ user will take over because they will have their own wallet and everything in their account, coins and NFTs, will be moved over.


When telecommunications


companies start to link your mobile ŘďĺİóǝƃĒŨďǝçśƉŘŨĺǝƃËĨĨóŨšƺǝĒŨǝƃĒĨĨǝóƈŘĨĺíóƿǙ Earlier this year, Chain4Travel


attended Coindesk’s Consensus 2022 event in Texas along with 18,000 crypto


íóƂóĨĺŘóśšƿǝ¡šæóçĥǝšËƉšǝËĨŨďĺŭĉďǝƩƢȎǝ ƃóśóǝĈśĺįǝŨďóǝƛİŨóçďǝšóçŨĺśƺǝËİǝ increasing number were from more įËĒİšŨśóËįǝĒİíŭšŨśĒóšƿǞ¡SǝśóŨËĒĨóśǝ Wallmart is already using blockchain to


ŨśËçĥǝŨďóǝŘśĺĉśóššǝĺĈǝóƂóśƉǝŘśĺíŭçŨƿǞ Usbeck says travel, with its complex


distribution networks, should be the one sector that tailors blockchain for the įŭŨŭËĨǝæóİóƛŨǝĺĈǝËĨĨƿ


INDUSTRY OWNERSHIP


He says: “Chain4travel is developing the İóŨƃĺśĥƺǝæŭŨǝƃďóİǝĒŨǛšǝĨĒƂóǝËİíǝƛİĒšďóíǝ we will put its intellectual property rights ËİíǝƛİËİçĒËĨǝśóšóśƂóǝĒİŨĺǝËǝĈĺŭİíËŨĒĺİƿǝ GŨǛšǝËǝíóçóİŨśËĨĒšóíǝËŭŨĺİĺįĺŭšǝ organisation and so the owners of this network are the participants: the travel industry. No one can buy this network. There’s no chance of anyone coming along with billions of dollars to buy it. “We started talking to airlines, tour


operators and hotels and feedback was ƫƢȎǝƃËšǝŘĺšĒŨĒƂóƿǞTďóƉǝĥİĺƃǝŨďĒšǝƃĒĨĨǝ æóǞËǝİóƃǝŘĨËŨĈĺśįǝËİíǝĒŨǝƃĒĨĨǝçĺįóƿ ǘGĈǝƃóǝËšǝËİǝĒİíŭšŨśƉǝĈËįĒĨƉǝíĺİǛŨǝ


create our own network, we will have ŨĺǞËççóŘŨǝĺİóǝĈśĺįǝËǝæĒĉǝçĺįŘËİƉƿǝ TďóśóĈĺśóƺǝƃóǝšËĒíǝǚĨóŨǛšǝíĺǝĒŨǛƿǙǝǝ


TRAVOLUTION.CO.UK — OCTOBER 2022 — 25


PICTURES: TIM HASL; SHUTTERSTOCK/SASHKIN


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