Amadeus platform. We are looking to connect the long tail of small providers, canoe trips and cycle providers, for example. This comes with technical challenges, but


Amadeus loves a technical challenge – we know how to handle complexity. New tools are on offer to tackle this, including artificial intelligence, for example. A lot of the material is unstructured, with images and text, and solutions that did not exist 10 or 20 years ago are now on offer to help us with this. Nonetheless, this is the start of a journey.


AMADEUS HEY!


As we renew travel, we want to link industry actors together to build a superior experience for the customer. We have access to several touchpoints on the journey and as we build our


digital process reduces pain points for the traveller, while digital identities – including through biometrics – are set to be a significant area of growth in the coming years.


AMADEUS DISCOVER


Digitalisation, as we have seen, will be key to the next phase of recovery, but some areas of our industry have proved more challenging than others to bring online. A good example of a sector resistant to digitalisation are activity


providers, those smaller operators offering tours or services in a destination. These are bespoke products, tremendously valuable to the travel experience, but resistant to categorisation. As we emerge from the pandemic, we are working to connect these businesses to the travel ecosystem through Amadeus Discover. This unique platform allows activity providers


partnership network, we are seeking to ensure our technology offers flexibility, interoperability and modularity. A good example of how we are seeking to do this is Amadeus Hey!.


Right now, travellers jump from one app or website to another to find the latest travel info, get trip alerts or buy additional services. With our new digital assistant, we can convert this bothersome experience into an opportunity to boost satisfaction, loyalty and revenues. The solution can accompany the traveller throughout their journey,


pushing them relevant information. This can include everything from flight details and gate updates to services including weather and restaurant reservations. Amadeus already has access to the


Travellers are looking for a smoother trip


to be interconnected with various travel industry actors such as hotels, airlines, travel agencies, destination organisations and tourism offices to better serve travellers at their destination. For activity providers, it gives visibility: their content can better reach


their audience. For hotels, destination organisations and tourism offices, the solution provides a single platform of online bookable activities to better inform and serve guests. Amadeus is seeking to be the B2B player that empowers all


traveller-facing entities, offering them access to a vast and heterogenous pool of activities – everything somebody might do at a destination. For travel sellers, this content can be integrated into a workflow and they can benefit from understanding what is on offer at a destination. They can search and recommend activities through the


experience with genuine proactive personalisation


information on when a traveller is making a trip, along with the duration of the journey, thus we know the time to suggest a transfer, when to suggest a room upgrade or restaurant. This is a great example of how we can


address the needs of a traveller in the world of digital transformation. We can connect the dots across different segments of the journey,


offering modern tech-savvy agile businesses the tools they need. For travel sellers, the tool can create better experiences for their


customers. With Amadeus Hey! you can turn travellers into loyal customers with personalised and real-time trip information at every stage of their journey. Providers will be able to easily send the right information and


service at the right time to their travellers and earn a commission for each booking. With one contract and implementation, you can access a diverse provider catalogue with global coverage. Users simply select the informational and bookable services they want to offer their travellers and Amadeus Hey! handles all trip complexities.


20 — OCTOBER 2022


20 — OCTOBER 2022 — TRA OLUTION.CO.UK


TRAVOLUTION.CO.UK


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