Amadeus conference: ALTITUDE 22
Global airline executives gathered in Dubai to share visions of a future enabled by technology. Lee Hayhurst reports
The pace of technological change in air travel did not slow during the Covid-19 shutdown, according to the head of Amadeus’s airline operations platform Altéa. Cyril Tetaz, Altéa executive
vice-president, urged airline executives to embrace the long-term technology changes taking place in the industry. He told them: “We need to
acknowledge we are facing šĺįóǝçďËĨĨóİĉóšƿǞTďóśóǝďËšǝ been tension at airports. “Restarting has been
ŨĺŭĉďƿǞNj ŭŨnjǝŨďóǝóƈŘóçŨËŨĒĺİǝ of us is to come up with śĺæŭšŨǞĺŘóśËŨĒĺİšƿǙ Tetaz said technology
development had not been ǘĈśĺƒóİǙǝíŭśĒİĉǝŨďóǝŘËİíóįĒçƺǝ with the strengthening of core systems a priority for
Cyril Tetaz (left) and moderator Michael Jackson
Amadeus
Amadeus. He insisted: “There was as much work during the ŘËİíóįĒçǝËšǝæóĈĺśóƿǙ Tetaz said existing
technologies such as revenue optimisation and order management had been a focus during the Covid era. Amadeus has rolled out
dynamic pricing technologies with several airline partners, while the development of New Distribution Capability (NDC) and the shift away from legacy distribution systems had continued. The goal was to become
“customer-centric and not ĺśíóśǑçóİŨśĒçǙƺǝďóǝšËĒíƿ Ultimately, the aviation sector needs to provide the
sort of online experience that ŘĨËŨĈĺśįšǝšŭçďǝËšǝcóŨƜĒƈǝ ĺƖóśƺǝTóŨ˃ǝËśĉŭóíƿ He said Amadeus’s
partnership with Microsoft to move its systems to the cloud would facilitate this and enable more modern retailing and automation. Gulf carrier Etihad is set to
renew its partnership with Amadeus next March and expects to see advances to ĨŨôËǝƃďĒçďǝƃĺŭĨíǝæóİóƛŨǝ
ŨďóǞƃďĺĨóǝšóçŨĺśƿ )ŨĒďËíǝçďĒóĈǝíĒĉĒŨËĨǝĺƗçóśǝ
Frank Meyer noted the carrier ďËšǝǘďĒĉďǝóƈŘóçŨËŨĒĺİšǙǝĺĈǝŨďóǝ Altéa platform and said: “We will bring a lot more capability to the platform in association with Amadeus, which hopefully other Altea customers will æóİóƛŨǝĈśĺįƿǙ
Singapore Airlines urged all of its partners to ǘóįæśËçóǝŨďóǝçďËİĉóǙǝËšǝĒŨǝóİŨóśšǝŨďóǝƛİËĨǝšŨËĉóšǝ ĺĈǞŨóšŨĒİĉǝíƉİËįĒçǝŘśĒçĒİĉǝƃĒŨďǝŨśËƂóĨǝËĉóİŨšƿ śƉËİǝXĺďƺǝíĒƂĒšĒĺİËĨǝƂĒçóǑŘśóšĒíóİŨǝĈĺśǝ
ecommerce and distribution, said new retailing capabilities enabled by NDC will open a wider array of products and services. “NDC is connected to our merchandising engine
so we can deploy a range of merchandising ŨóçďİĒŚŭóšǝİĺŨǝŘĺššĒæĨóǝæƉǝ)#G= TǝŨóçďİĺĨĺĉƉƺǙǝ šËĒíǝXĺďƿǝǘ¸óǝçËİǝíƉİËįĒçËĨĨƉǝËíĢŭšŨǝŘśĒçĒİĉǝËİíǝ ĺƖóśǝíĒšçĺŭİŨšǝíóŘóİíĒİĉǝĺİǝƃďĺǝĒšǝšďĺŘŘĒİĉƿǝ
Finnair counts down to legacy tech sunset
Finnair called time on traditional GDS technology and will move wholly to New Distribution Capability (NDC) technology within the next three years. Rogier Van Enk, the airline’s
senior vice-president for customer engagement, said the carrier was
Rogier Van Enk
Features previously only available on our website ËśóǝİĺƃǝËƂËĒĨËæĨóǝĺİǝc# ƿǙ XĺďǝšËĒíǝįĒĉśËŨĒİĉǝËĉóİçƉǝŘËśŨİóśšǝŨĺǝc# ǝ
was challenging to begin with due to the amount of testing that was required, and Singapore’s salesforce had had to engage with the trade. ŭŨǝďóǝšËĒíǝďËƂĒİĉǝŨśËĒİóíǝŨďóǝËĒśĨĒİóǛšǝŨóËįǝĺİǝǝ
how to nudge agents to adopt NDC, it now took about seven days to make content available to a trade partner. The carrier, which has worked on NDC with Amadeus for 18 months, had so far achieved 15% adoption among partners globally, he added.
4 — OCTOBER 2022 —
TRAVOLUTION.CO.UK
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